{"id":10349,"date":"2023-12-28T01:18:06","date_gmt":"2023-12-27T21:48:06","guid":{"rendered":"https:\/\/rasanegar.com\/blog\/%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa\/"},"modified":"2023-12-28T01:18:29","modified_gmt":"2023-12-27T21:48:29","slug":"%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa","status":"publish","type":"post","link":"https:\/\/rasanegaar.com\/blog\/%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa\/","title":{"rendered":"\u0686\u0631\u0627 \u062f\u0631\u062f \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a adtech \u062f\u06cc\u06af\u0631 \u0642\u0627\u0628\u0644 \u062a\u062d\u0645\u0644 \u0646\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0633\u0631\u0641\u0635\u0644\u0647\u0627\u06cc \u0645\u0637\u0644\u0628<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rasanegaar.com\/blog\/%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa\/#%d9%85%d9%87%d8%a7%d8%ac%d8%b1%d8%aa_%d8%af%d8%b1_%d8%b0%d9%87%d9%86_%d8%a7%d8%b3%d8%aa\" >\u0645\u0647\u0627\u062c\u0631\u062a \u062f\u0631 \u0630\u0647\u0646 \u0627\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rasanegaar.com\/blog\/%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa\/#%d9%be%d8%b0%db%8c%d8%b1%d8%b4_%d8%b1%d9%88%db%8c%da%a9%d8%b1%d8%af_%d8%aa%d8%b1%da%a9%db%8c%d8%a8%db%8c_%db%8c%da%a9_%d8%ad%d8%b1%da%a9%d8%aa_%d9%87%d9%88%d8%b4%d9%85%d9%86%d8%af%d8%a7%d9%86%d9%87_%d8%a7%d8%b3%d8%aa\" >\u067e\u0630\u06cc\u0631\u0634 \u0631\u0648\u06cc\u06a9\u0631\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u06cc\u06a9 \u062d\u0631\u06a9\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rasanegaar.com\/blog\/%da%86%d8%b1%d8%a7-%d8%af%d8%b1%d8%af-%d8%a8%db%8c%d8%b4-%d8%a7%d8%b2-%d8%ad%d8%af-%d8%a8%d8%b1%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa-adtech-%d8%af%db%8c%da%af%d8%b1-%d9%82%d8%a7%d8%a8%d9%84-%d8%aa\/#%da%86%d9%87_%da%86%db%8c%d8%b2%db%8c_%d8%af%d8%b1_%d8%b1%d8%a7%d9%87_%d8%a7%d8%b3%d8%aa%d8%9f\" >\u0686\u0647 \u0686\u06cc\u0632\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u0633\u062a\u061f<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p> <br \/>\n<\/p>\n<div>\n<h3><span class=\"ez-toc-section\" id=\"%d9%85%d9%87%d8%a7%d8%ac%d8%b1%d8%aa_%d8%af%d8%b1_%d8%b0%d9%87%d9%86_%d8%a7%d8%b3%d8%aa\"><\/span><span>\u0645\u0647\u0627\u062c\u0631\u062a \u062f\u0631 \u0630\u0647\u0646 \u0627\u0633\u062a <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>\u0627\u062c\u0645\u0627\u0639 \u062f\u0631 \u0635\u0646\u0639\u062a adtech \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u062a\u06a9\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0647 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u0627\u0628\u0631\u06cc \u0645\u0642\u06cc\u0627\u0633 \u0628\u0632\u0631\u06af \u062f\u06cc\u06af\u0631 \u06af\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u0644\u06cc \u0642\u0627\u0628\u0644 \u062f\u0648\u0627\u0645 \u0646\u06cc\u0633\u062a.  \u0644\u0648\u0626\u06cc\u0633 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0641\u0632\u0627\u06cc\u0646\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0648\u0631 \u0634\u062f\u0646 \u0627\u0632 \u0641\u0636\u0627\u06cc \u0627\u0628\u0631\u06cc \u0628\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0645\u0648\u0636\u0639 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. <\/span><\/p>\n<p><span>\u0648 \u0627\u06a9\u0646\u0648\u0646 \u0645\u0648\u0636\u0648\u0639 \u06af\u0641\u062a\u06af\u0648 \u0648\u0627\u0631\u062f C-suite \u0634\u062f\u0647 \u0627\u0633\u062a \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0645\u0627\u0644\u06cc \u062f\u0631 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\u0645\u0647\u0627\u062c\u0631\u062a \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u062f\u0631\u062f\u0633\u0631 \u0646\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a) \u0628\u0647 \u0627\u06cc\u0646 \u0627\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0631\u0633\u0646\u062f \u06a9\u0647 \u0627\u0628\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u06cc\u0634\u062a\u0631 \u0636\u0631\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u062a\u0627 \u0633\u0648\u062f.<\/span><\/p>\n<p><span>\u0644\u0648\u0626\u06cc\u0633 \u0627\u062f\u0627\u0645\u0647 \u0645\u06cc \u062f\u0647\u062f: &#8220;\u0647\u06cc\u0686 CTO \u0635\u0628\u062d \u0627\u0632 \u062e\u0648\u0627\u0628 \u0628\u06cc\u062f\u0627\u0631 \u0646\u0645\u06cc \u0634\u0648\u062f \u0648 \u0641\u06a9\u0631 \u0645\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0645\u0646 \u062f\u0648\u0633\u062a \u062f\u0627\u0631\u0645 \u06cc\u06a9 \u0645\u0647\u0627\u062c\u0631\u062a \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0645\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06cc\u06a9 CTO \u0628\u0627 \u0645\u0647\u0627\u062c\u0631\u062a \u0645\u0648\u0627\u0641\u0642\u062a \u0645\u06cc \u06a9\u0646\u062f\u060c \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u06cc\u062f \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0645\u0647\u0645 \u0628\u0627\u0634\u062f.&#8221;  <\/span><\/p>\n<p><span>\u062f\u06cc\u0648\u06cc\u062f \u0647\u0627\u06cc\u0646\u0645\u06cc\u0631 \u0647\u0627\u0646\u0633\u0648\u0646\u060c \u0645\u0627\u0644\u06a9 \u0645\u0634\u062a\u0631\u06a9 \u0648 \u0645\u062f\u06cc\u0631 \u0627\u0631\u0634\u062f \u0641\u0646\u0627\u0648\u0631\u06cc 37signals (Basecamp &#038; HEY)\u060c \u0646\u0645\u0648\u0646\u0647 \u0628\u0627\u0631\u0632 \u0641\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u0647\u0627\u062c\u0631\u062a \u0645\u0639\u06a9\u0648\u0633 \u067e\u06cc\u0634\u0631\u0648 \u0627\u0633\u062a.  \u062f\u0631 \u0627\u0648 <a href=\"https:\/\/world.hey.com\/dhh\/why-we-re-leaving-the-cloud-654b47e0\" target=\"_blank\" rel=\"noopener\">\u0645\u0642\u0627\u0644\u0647<\/a> <em>\u0686\u0631\u0627 \u0627\u0628\u0631 \u0631\u0627 \u062a\u0631\u06a9 \u0645\u06cc \u06a9\u0646\u06cc\u0645<\/em>\u062f\u06cc\u0648\u06cc\u062f\u060c \u06a9\u0647 \u062f\u0631 \u0627\u06a9\u062a\u0628\u0631 2022 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u062a\u062c\u0631\u0628\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f. <\/span><\/p>\n<p><span>\u0627\u0648 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc \u062f\u0647\u062f \u06a9\u0647 \u0627\u0628\u0631 \u062a\u062d\u062a \u062f\u0648 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0631\u062a\u0631\u06cc \u0645\u06cc \u06cc\u0627\u0628\u062f.  \u0627\u0648\u0644\u060c \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc 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\u0628\u0631\u0627\u06cc \u0645\u0627 \u0627\u0645\u0631\u0648\u0632 \u0635\u062f\u0642 \u0646\u0645\u06cc \u06a9\u0646\u062f\u00bb.  \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0628\u0627 \u0627\u062f\u0627\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u062f\u0631 \u0641\u0636\u0627\u06cc \u0627\u0628\u0631\u06cc\u060c \u0645\u0627 \u062f\u0631 \u0645\u0648\u0627\u0642\u0639\u06cc \u0647\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u0628\u06cc\u200c\u0645\u0639\u0646\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. <\/span><\/p>\n<p><span>\u062f\u0631 \u06cc\u06a9 \u067e\u06cc\u06af\u06cc\u0631\u06cc <a href=\"https:\/\/world.hey.com\/dhh\/we-have-left-the-cloud-251760fb\" target=\"_blank\" rel=\"noopener\">\u0645\u0642\u0627\u0644\u0647<\/a>\u060c <em>\u0645\u0627 \u0627\u0628\u0631 \u0631\u0627 \u062a\u0631\u06a9 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u0645<\/em>\u0647\u0627\u0646\u0633\u0648\u0646\u060c \u06a9\u0647 \u062f\u0631 \u0698\u0648\u0626\u0646 1402 \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u060c \u0627\u06cc\u0646 \u0633\u0648\u062f \u0631\u0627 \u0628\u0631\u062c\u0633\u062a\u0647 \u0645\u06cc \u06a9\u0646\u062f.  \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u0633\u0627\u0644\u0627\u0646\u0647 \u062d\u062f\u0627\u0642\u0644 1.5 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0644\u0627\u0631 \u0628\u0627 \u062e\u0631\u06cc\u062f \u0648 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0633\u062e\u062a \u0627\u0641\u0632\u0627\u0631 \u062e\u0648\u062f \u0628\u0647 \u062c\u0627\u06cc \u0627\u062c\u0627\u0631\u0647 \u0627\u0632 \u0622\u0645\u0627\u0632\u0648\u0646. <\/span><\/p>\n<p><span>37Signals \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u06a9 \u067e\u0644\u062a \u0641\u0631\u0645 Adtech \u0646\u0628\u0627\u0634\u062f\u060c \u0627\u0645\u0627 \u0627\u0633\u062a\u062f\u0644\u0627\u0644 \u0647\u0627\u0646\u0633\u0648\u0646 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a \u0648 \u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0641\u0631\u0627\u06af\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u062e\u0631\u06cc\u062f \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0628\u0631\u062c\u0633\u062a\u0647 \u0645\u06cc \u06a9\u0646\u062f.  \u0627\u06a9\u062b\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 (\u0634\u0627\u0645\u0644 Adtech \u0647\u0627) \u0628\u0631\u0627\u06cc \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0628\u0647 \u0622\u0646\u0647\u0627 \u0646\u06cc\u0627\u0632 \u0646\u062f\u0627\u0631\u0646\u062f\u060c \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc \u067e\u0631\u062f\u0627\u0632\u0646\u062f. <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d9%be%d8%b0%db%8c%d8%b1%d8%b4_%d8%b1%d9%88%db%8c%da%a9%d8%b1%d8%af_%d8%aa%d8%b1%da%a9%db%8c%d8%a8%db%8c_%db%8c%da%a9_%d8%ad%d8%b1%da%a9%d8%aa_%d9%87%d9%88%d8%b4%d9%85%d9%86%d8%af%d8%a7%d9%86%d9%87_%d8%a7%d8%b3%d8%aa\"><\/span><span>\u067e\u0630\u06cc\u0631\u0634 \u0631\u0648\u06cc\u06a9\u0631\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc \u06cc\u06a9 \u062d\u0631\u06a9\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0631\u0627\u0647 \u062d\u0644 \u0686\u06cc\u0633\u062a\u061f  \u062f\u0627\u0633\u062a\u0627\u0646 \u0645\u0647\u0627\u062c\u0631\u062a \u0647\u0627\u0646\u0633\u0648\u0646 \u06cc\u06a9 \u062f\u0627\u0633\u062a\u0627\u0646 \u062a\u0627\u062b\u06cc\u0631\u06af\u0630\u0627\u0631 \u0627\u0633\u062a.  \u0627\u0645\u0627 \u0647\u0645\u0647 \u0646\u0645\u06cc \u062e\u0648\u0627\u0647\u0646\u062f \u06cc\u0627 \u0645\u0646\u0627\u0628\u0639 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u0645\u0631\u06a9\u0632 \u062f\u0627\u062f\u0647 \u062e\u0648\u062f \u06cc\u0627 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0633\u0631\u0648\u0631\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0645\u06a9\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0646\u062f\u0627\u0631\u0646\u062f. <\/span><\/p>\n<p><span>\u0648 \u0627\u06cc\u0646 \u0627\u0634\u06a9\u0627\u0644\u06cc \u0646\u062f\u0627\u0631\u062f. <\/span><\/p>\n<p><span>\u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0646\u0645\u06cc \u0634\u0648\u0646\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0632 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.  \u06af\u0632\u06cc\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u06cc\u0632\u0628\u0627\u0646\u06cc \u0633\u0631\u0648\u0631 \u0641\u0644\u0632\u06cc \u0628\u0631\u0647\u0646\u0647.  \u0628\u0627 \u0627\u062c\u0627\u0631\u0647 \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0627\u0632 \u06cc\u06a9 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f\u0647 \u0645\u06cc\u0632\u0628\u0627\u0646 \u0641\u0644\u0632\u06cc\u060c \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0627\u06cc\u062f\u0647 \u0622\u0644 \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f.<\/span><\/p>\n<p><span>\u00ab\u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u0628\u0647\u200c\u0637\u0648\u0631 \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0633\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0647\u06cc\u0686 \u0631\u0627\u0647\u200c\u062d\u0644 \u06cc\u06a9\u0633\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc adtech \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f.  \u0628\u0631\u0627\u062f\u0644\u06cc \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0627\u0631\u0627\u0626\u0647\u200c\u062f\u0647\u0646\u062f\u0647 \u0645\u06cc\u0632\u0628\u0627\u0646\u06cc \u0641\u0644\u0632\u06cc\u060c \u0645\u0627 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0645\u06cc\u200c\u0646\u0634\u06cc\u0646\u06cc\u0645 \u062a\u0627 \u06af\u0644\u0648\u06af\u0627\u0647\u200c\u0647\u0627\u06cc 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\u0646\u0631\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0628\u0647 \u0641\u0644\u0632 \u062e\u0627\u0644\u06cc \u0633\u0648\u062f \u0632\u06cc\u0627\u062f\u06cc \u0628\u0628\u0631\u0646\u062f.  \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u062a\u0631\u06a9\u06cc\u0628\u06cc\u060c \u0628\u0627 \u06cc\u06a9 \u0644\u0627\u06cc\u0647 \u067e\u0627\u06cc\u0647 \u0627\u0632 \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u0641\u0644\u0632\u06cc \u062e\u0627\u0644\u06cc \u0648 \u067e\u0631 \u06a9\u0631\u062f\u0646 \u0641\u0636\u0627\u06cc \u0627\u0628\u0631\u06cc\u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0631\u0648\u0631\u0647\u0627\u06cc 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id=\"%da%86%d9%87_%da%86%db%8c%d8%b2%db%8c_%d8%af%d8%b1_%d8%b1%d8%a7%d9%87_%d8%a7%d8%b3%d8%aa%d8%9f\"><\/span><span>\u0686\u0647 \u0686\u06cc\u0632\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u0633\u062a\u061f <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span>\u0644\u0648\u0626\u06cc\u0633 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 1402 \u0645\u0627 \u0647\u0645\u0686\u0646\u0627\u0646 \u0634\u0627\u0647\u062f \u0627\u0641\u0631\u0627\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0627\u0634\u06cc\u0645 \u06a9\u0647 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u0634\u062c\u0627\u0639 \u0647\u0633\u062a\u0646\u062f \u062a\u0627 \u0648\u0636\u0639\u06cc\u062a \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0628\u06a9\u0634\u0646\u062f.  \u00ab\u0645\u0631\u062f\u0645 \u0627\u0632 \u0645\u0647\u0627\u062c\u0631\u062a \u062f\u06cc\u06af\u0631\u0627\u0646 \u06cc\u0627 \u0627\u06af\u0631 \u0646\u0647\u060c \u067e\u0633 \u0627\u0632 \u0636\u0631\u0648\u0631\u062a \u0622\u0646 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0645\u06cc\u200c\u06cc\u0627\u0628\u0646\u062f\u00bb. <\/span><\/p>\n<p><span>\u0648 \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0647\u0627\u062c\u0631\u062a \u0647\u0627 \u0627\u0632 \u0622\u0646\u0686\u0647 \u0645\u0631\u062f\u0645 \u0622\u0631\u0632\u0648\u06cc \u0622\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f \u0628\u0633\u06cc\u0627\u0631 \u062f\u0648\u0631 \u0627\u0633\u062a\u060c \u0627\u06af\u0631 \u0627\u06a9\u0646\u0648\u0646 \u0627\u06cc\u0646\u0637\u0648\u0631 \u0646\u06cc\u0633\u062a\u060c \u0628\u0647 \u0632\u0648\u062f\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.  \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0634\u0627\u0631 C-suites \u0648 \u062a\u0627\u0628\u0644\u0648\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0647\u0632\u06cc\u0646\u0647 \u062f\u0631 \u0633\u0637\u062d \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u0645\u0627\u0646 \u0646\u0648\u0622\u0648\u0631\u06cc \u0641\u0631\u0627 \u0631\u0633\u06cc\u062f\u0647 \u0627\u0633\u062a.  <\/span><\/p>\n<p><span>\u0628\u0631\u0627\u062f \u0648 \u0644\u0648\u0626\u06cc\u0633 \u0631\u0627 \u062f\u0631 DMEXCO 1402 \u0628\u06cc\u0627\u0628\u06cc\u062f \u062a\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc adtech \u0635\u062d\u0628\u062a \u06a9\u0646\u06cc\u062f \u0648 \u0645\u0646\u062a\u0638\u0631 \u0648\u0628\u0644\u0627\u06af\u200c\u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0622\u062e\u0631\u06cc\u0646 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc adtech \u0631\u0627 \u067e\u0648\u0634\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.  <\/span><\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/>\u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u062f\u0631 1402-12-28 01:18:02<br \/>\n<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;10349&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628&quot;,&quot;legend&quot;:&quot;0\\\/5 (0 \u0631\u0627\u06cc)&quot;,&quot;size&quot;:&quot;30&quot;,&quot;title&quot;:&quot;\u0686\u0631\u0627 \u062f\u0631\u062f \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0628\u0631\u0627\u06cc \u0635\u0646\u0639\u062a adtech \u062f\u06cc\u06af\u0631 \u0642\u0627\u0628\u0644 \u062a\u062d\u0645\u0644 \u0646\u06cc\u0633\u062a\u061f&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} ({count} \u0631\u0627\u06cc)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n   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\u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0645\u0647\u0627\u062c\u0631\u062a \u062f\u0631 \u0630\u0647\u0646 \u0627\u0633\u062a \u0627\u062c\u0645\u0627\u0639 \u062f\u0631 \u0635\u0646\u0639\u062a adtech \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u062a\u06a9\u0627\u06cc \u06a9\u0627\u0645\u0644 \u0628\u0647 \u0645\u062d\u06cc\u0637\u200c\u0647\u0627\u06cc \u0627\u0628\u0631\u06cc \u0645\u0642\u06cc\u0627\u0633 \u0628\u0632\u0631\u06af \u062f\u06cc\u06af\u0631 \u06af\u0632\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u0646\u0638\u0631 \u0645\u0627\u0644\u06cc \u0642\u0627\u0628\u0644 \u062f\u0648\u0627\u0645 \u0646\u06cc\u0633\u062a. \u0644\u0648\u0626\u06cc\u0633 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0641\u0632\u0627\u06cc\u0646\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u062d\u0627\u0644 \u06af\u0641\u062a\u06af\u0648 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0648\u0631 \u0634\u062f\u0646 \u0627\u0632 \u0641\u0636\u0627\u06cc \u0627\u0628\u0631\u06cc \u0628\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0645\u0648\u0636\u0639 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0648 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":10350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-10349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infra"],"acf":[],"_links":{"self":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/10349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/comments?post=10349"}],"version-history":[{"count":0,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/10349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media\/10350"}],"wp:attachment":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media?parent=10349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/categories?post=10349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/tags?post=10349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}