{"id":13349,"date":"2024-01-01T16:42:17","date_gmt":"2024-01-01T13:12:17","guid":{"rendered":"https:\/\/rasanegar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/"},"modified":"2024-01-01T16:42:40","modified_gmt":"2024-01-01T13:12:40","slug":"%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8","status":"publish","type":"post","link":"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/","title":{"rendered":"\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0633\u0631\u0641\u0635\u0644\u0647\u0627\u06cc \u0645\u0637\u0644\u0628<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_kpi_%d8%a8%d8%b1%d8%a7%db%8c_%d8%a8%d9%87%d8%a8%d9%88%d8%af_%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c_%d9%88%d8%a8\" >\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%b1%d9%88%d8%b4_%d8%a7%d9%86%d8%aa%d8%ae%d8%a7%d8%a8_kpi%d9%87%d8%a7%db%8c_%d8%b5%d8%ad%db%8c%d8%ad\" >\u0631\u0648\u0634 \u0627\u0646\u062a\u062e\u0627\u0628 KPI\u0647\u0627\u06cc \u0635\u062d\u06cc\u062d<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%a7%d9%87%d8%af%d8%a7%d9%81_%d8%aa%d8%ac%d8%a7%d8%b1%db%8c_%d8%b4%d9%81%d8%a7%d9%81_%d8%b1%d8%a7_%d8%aa%d8%b9%db%8c%db%8c%d9%86_%da%a9%d9%86%db%8c%d8%af\" >\u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0634\u0641\u0627\u0641 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d9%85%d8%af%d9%84_%d8%af%d8%b1%d8%a2%d9%85%d8%af_%d9%88_%d9%81%d8%b1%d8%a2%db%8c%d9%86%d8%af_%d9%81%d8%b1%d9%88%d8%b4_%d8%ae%d9%88%d8%af_%d8%b1%d8%a7_%d8%af%d8%b1%da%a9_%da%a9%d9%86%db%8c%d8%af\" >\u0645\u062f\u0644 \u062f\u0631\u0622\u0645\u062f \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%a7%d8%b2_%d8%aa%d9%86%d8%b8%db%8c%d9%85_kpi_%d9%87%d8%a7%db%8c_%d9%85%d8%ae%d8%aa%d9%84%d9%81_%d8%a8%d8%b1%d8%a7%db%8c_%da%a9%d9%85%d9%be%db%8c%d9%86_%d9%87%d8%a7%db%8c_%d9%85%d8%ae%d8%aa%d9%84%d9%81_%d9%86%d8%aa%d8%b1%d8%b3%db%8c%d8%af\" >\u0627\u0632 \u062a\u0646\u0638\u06cc\u0645 KPI \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0646\u062a\u0631\u0633\u06cc\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d9%87%d8%af%d9%81_%d8%b1%d8%b3%db%8c%d8%af%d9%86_%d8%a8%d9%87_%d9%85%d8%b1%d8%ad%d9%84%d9%87_%d8%a8%d8%b9%d8%af%db%8c_%d8%a7%d8%b3%d8%aa\" >\u0647\u062f\u0641 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0627\u0633\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%aa%d9%81%d8%a7%d9%88%d8%aa_%d8%aa%d8%a8%d8%af%db%8c%d9%84_%d9%86%d9%87%d8%a7%db%8c%db%8c_%d9%88_%d8%aa%d8%a8%d8%af%db%8c%d9%84_%d9%85%db%8c%da%a9%d8%b1%d9%88\" >\u062a\u0641\u0627\u0648\u062a \u062a\u0628\u062f\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u06a9\u0631\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%a7%d8%b2_%d9%85%d8%b9%db%8c%d8%a7%d8%b1%d9%87%d8%a7%db%8c_vanity_metrics_%d9%81%d8%b1%d8%a7%d8%b1_%da%a9%d9%86%db%8c%d8%af\" >\u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc Vanity Metrics \u0641\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%b1%d9%88%d8%b4_%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa_kpi_%d9%87%d8%a7\" >\u0631\u0648\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a KPI \u0647\u0627<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rasanegaar.com\/blog\/%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87-%d8%a7%d8%b2-kpi-%d8%a8%d8%b1%d8%a7%db%8c-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c-%d9%88%d8%a8\/#%d8%a7%d8%b3%d9%86%d8%a7%d8%af_%d8%b1%d8%a7_%d9%81%d8%b1%d8%a7%d9%85%d9%88%d8%b4_%d9%86%da%a9%d9%86%db%8c%d8%af\" >\u0627\u0633\u0646\u0627\u062f \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p> <br \/>\n<\/p>\n<div class=\"ctnt\">\n<div class=\"atcl__text\">\n<h1 class=\"atcl__text_titl\"><span class=\"ez-toc-section\" id=\"%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_kpi_%d8%a8%d8%b1%d8%a7%db%8c_%d8%a8%d9%87%d8%a8%d9%88%d8%af_%d9%85%d8%ad%d8%aa%d9%88%d8%a7%db%8c_%d9%88%d8%a8\"><\/span>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/p><\/div>\n<p>              \u0631\u062f\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u062a\u0648\u0627 \u06a9\u0644\u06cc\u062f \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0648\u0641\u0642 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0645\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u0686\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.  \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u06cc\u06a9 \u0642\u0637\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 (\u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af\u060c \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u060c \u067e\u0633\u062a \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u063a\u06cc\u0631\u0647) \u0627\u0647\u062f\u0627\u0641 \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc \u06a9\u0646\u062f\u061f  \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641\u060c \u0628\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0633\u0646\u062c\u0634 \u067e\u06cc\u0634\u0631\u0641\u062a \u0648 \u0627\u0646\u062c\u0627\u0645 \u0647\u0631\u06af\u0648\u0646\u0647 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0644\u0627\u0632\u0645 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.  \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f.  (pullquote) KPI \u06cc\u06a9\u2026\u0645\u062a\u0631\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f (\/pullquote) KPI \u06cc\u06a9 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06cc\u0627 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f (\u0645\u062b\u0644\u0627\u064b \u06cc\u06a9 \u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af) \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u0622\u0646 \u0628\u0631\u0633\u06cc\u062f \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.  \u0647\u0646\u06af\u0627\u0645 \u062a\u0646\u0638\u06cc\u0645 KPI\u060c \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 KPI\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u0647\u062f\u0641 \u0634\u0645\u0627 \u0645\u0646\u062a\u0647\u06cc \u0634\u0648\u0646\u062f.  \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0631\u062f\u0646 \u0631\u0648\u06cc \u0645\u062c\u0645\u0648\u0639\u0647 \u0646\u0627\u062f\u0631\u0633\u062a KPI \u0647\u0627 \u0645\u06cc \u062a\u0648\u0627\u0646\u062f \u062f\u06cc\u062f \u0646\u0627\u062f\u0631\u0633\u062a\u06cc \u0627\u0632 \u0631\u0648\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0628\u062f\u0647\u062f.  \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc KPI \u0647\u0627\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u0627 \u0641\u0627\u062c\u0639\u0647 \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0647 \u0627\u0646\u062f &#8230; \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0647\u062f\u0631 \u0631\u0641\u062a\u0646 \u0628\u0648\u062f\u062c\u0647 \u0648 \u0646\u062a\u0627\u06cc\u062c \u0636\u0639\u06cc\u0641 \u0645\u06cc \u0634\u0648\u062f.  \u0628\u0627 \u062a\u0646\u0638\u06cc\u0645 KPI \u0647\u0627\u06cc \u0635\u062d\u06cc\u062d\u060c \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a\u06cc \u0642\u0631\u0627\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u06af\u0631\u0641\u062a \u06a9\u0647 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u062e\u0648\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u0648\u0641\u0642 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d8%b1%d9%88%d8%b4_%d8%a7%d9%86%d8%aa%d8%ae%d8%a7%d8%a8_kpi%d9%87%d8%a7%db%8c_%d8%b5%d8%ad%db%8c%d8%ad\"><\/span>\u0631\u0648\u0634 \u0627\u0646\u062a\u062e\u0627\u0628 KPI\u0647\u0627\u06cc \u0635\u062d\u06cc\u062d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u06cc\u0686 KPI \u06cc\u06a9\u200c\u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0627\u06cc \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f &#8211; \u0645\u0646\u0627\u0633\u0628 \u0628\u0648\u062f\u0646 \u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0622\u0646 \u062f\u0627\u0631\u062f \u0631\u0648\u06cc \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u06cc\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0622\u0646 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u062f\u0647\u06cc\u062f.  \u0647\u0646\u06af\u0627\u0645 \u062a\u0646\u0638\u06cc\u0645 KPI \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f\u060c \u0639\u0648\u0627\u0645\u0644 \u0648 \u0646\u06a9\u0627\u062a \u0632\u06cc\u0631 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d8%a7%d9%87%d8%af%d8%a7%d9%81_%d8%aa%d8%ac%d8%a7%d8%b1%db%8c_%d8%b4%d9%81%d8%a7%d9%81_%d8%b1%d8%a7_%d8%aa%d8%b9%db%8c%db%8c%d9%86_%da%a9%d9%86%db%8c%d8%af\"><\/span>\u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0634\u0641\u0627\u0641 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0635\u0644\u06cc KPI \u0647\u0627 \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0648 \u0633\u0647\u0645 \u0622\u0646\u0647\u0627 \u0627\u0633\u062a.  \u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0635\u0648\u0631\u062a\u06cc \u0645\u06cc \u062a\u0648\u0627\u0646\u0646\u062f \u06a9\u0627\u0631 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0645\u0634\u062e\u0635 \u0648 \u0645\u0634\u062e\u0635\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0642\u0637\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 \u06cc\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u062e\u0648\u062f \u0628\u0647 \u0622\u0646\u0647\u0627 \u062f\u0633\u062a \u06cc\u0627\u0628\u062f\u060c \u0645\u0627\u0646\u0646\u062f:<\/p>\n<ul class=\"tight_list\">\n<li>\u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f\u061b<\/li>\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u061b<\/li>\n<li>\u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0634\u062a\u0631 (MQL)\u061b<\/li>\n<li>\u062a\u0648\u0644\u06cc\u062f \u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0641\u0631\u0648\u0634 \u0628\u06cc\u0634\u062a\u0631 (SQL).<\/li>\n<li>\u0633\u0631\u0646\u062e \u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u062e\u0631\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u0634\u0648\u0646\u062f.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d9%85%d8%af%d9%84_%d8%af%d8%b1%d8%a2%d9%85%d8%af_%d9%88_%d9%81%d8%b1%d8%a2%db%8c%d9%86%d8%af_%d9%81%d8%b1%d9%88%d8%b4_%d8%ae%d9%88%d8%af_%d8%b1%d8%a7_%d8%af%d8%b1%da%a9_%da%a9%d9%86%db%8c%d8%af\"><\/span>\u0645\u062f\u0644 \u062f\u0631\u0622\u0645\u062f \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u0633\u0647 \u0646\u0648\u0639 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f: \u0622\u06af\u0647\u06cc\u200c\u0645\u062d\u0648\u0631\u060c \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u060c \u0648 \u0633\u0631\u0646\u062e\u200c\u0645\u062d\u0648\u0631.  \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631 \u062f\u0631\u062c\u0647 \u0627\u0648\u0644 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f \u0631\u0648\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0633\u0631\u0646\u062e \u06cc\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u0627\u0632 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u062f\u0627\u0631\u0646\u062f.  \u0627\u06af\u0631 \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f \u0631\u0648\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0631\u0622\u0645\u062f \u0627\u0632 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646 \u0627\u0633\u062a.  Google Analytics \u0648 \u0633\u0627\u06cc\u0631 \u0631\u0627\u0647 \u062d\u0644 \u0647\u0627 \u062f\u0627\u0631\u0627\u06cc \u0648\u06cc\u0698\u06af\u06cc \u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631\u0622\u0645\u062f \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0647\u0633\u062a\u0646\u062f.  \u0627\u06af\u0631 \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f \u0631\u0648\u06cc \u0627\u06cc\u062c\u0627\u062f \u0633\u0631\u0646\u062e \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u06af\u0631\u0641\u062a\u0647 \u0648 \u0628\u0633\u062a\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f\u060c \u062a\u0635\u0648\u06cc\u0631 \u06a9\u0645\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u062a\u0631 \u0627\u0633\u062a.  \u0631\u062f\u06cc\u0627\u0628\u06cc \u0633\u0631\u0646\u062e \u0647\u0627 \u0622\u0633\u0627\u0646 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628 \u0647\u0627\u06cc \u0628\u0627\u0647\u0648\u0634 \u062e\u06cc\u0644\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0645\u06cc \u06a9\u0646\u0646\u062f \u2013 \u0628\u0627\u06cc\u062f \u062f\u0631\u06a9 \u06a9\u0627\u0645\u0644\u06cc \u0627\u0632 \u0641\u0631\u0648\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f. process\u060c \u0648 \u0686\u06af\u0648\u0646\u0647 \u0633\u0631\u0646\u062e \u0647\u0627 \u062f\u0631 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc \u0634\u0648\u0646\u062f.  \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u062d\u0631\u0641\u0647 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\u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u0641\u0631\u0648\u0634\u0646\u062f\u0647\u061b<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc \u06a9\u0646\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0645\u06cc \u06af\u06cc\u0631\u062f \u0628\u0633\u062a\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"%d8%a7%d8%b2_%d8%aa%d9%86%d8%b8%db%8c%d9%85_kpi_%d9%87%d8%a7%db%8c_%d9%85%d8%ae%d8%aa%d9%84%d9%81_%d8%a8%d8%b1%d8%a7%db%8c_%da%a9%d9%85%d9%be%db%8c%d9%86_%d9%87%d8%a7%db%8c_%d9%85%d8%ae%d8%aa%d9%84%d9%81_%d9%86%d8%aa%d8%b1%d8%b3%db%8c%d8%af\"><\/span>\u0627\u0632 \u062a\u0646\u0638\u06cc\u0645 KPI \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0646\u062a\u0631\u0633\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f\u060c \u0634\u0631\u06a9\u062a \u0634\u0645\u0627 \u0686\u0646\u062f\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0622\u0646 \u06a9\u0645\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a \u0631\u0648\u06cc \u0646\u0648\u0639 \u0645\u0634\u062a\u0631\u06cc\u060c \u06a9\u0645\u067e\u06cc\u0646\u06cc \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0622\u0646 \u067e\u0627\u0633\u062e \u062f\u0627\u062f\u0646\u062f\u060c \u0622\u0646\u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u0622\u0646\u0647\u0627 \u0628\u0641\u0631\u0648\u0634\u06cc\u062f \u0648 \u063a\u06cc\u0631\u0647.  \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0647\u0631 \u0641\u0631\u0648\u0634 \u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u06a9\u0645\u06cc \u0645\u062a\u0641\u0627\u0648\u062a KPI \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f process \u0648\/\u06cc\u0627 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0647 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d9%87%d8%af%d9%81_%d8%b1%d8%b3%db%8c%d8%af%d9%86_%d8%a8%d9%87_%d9%85%d8%b1%d8%ad%d9%84%d9%87_%d8%a8%d8%b9%d8%af%db%8c_%d8%a7%d8%b3%d8%aa\"><\/span>\u0647\u062f\u0641 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0627\u0633\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u06cc\u06a9 \u0642\u0627\u0646\u0648\u0646 \u06a9\u0644\u06cc \u062e\u0648\u0628 \u0628\u0631\u0627\u06cc \u0627\u0646\u062a\u062e\u0627\u0628 KPI \u0628\u0631\u0627\u06cc \u0642\u0637\u0639\u0627\u062a \u0645\u062d\u062a\u0648\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f: \u0647\u062f\u0641 \u0647\u0631 \u0642\u0637\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 \u0627\u0646\u062a\u0642\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634 \u0627\u0633\u062a. process.  \u0628\u0631\u0627\u06cc \u0647\u0631 \u0642\u0633\u0645\u062a \u0627\u0632 \u0645\u062d\u062a\u0648\u0627 \u06cc\u06a9 KPI \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0622\u0646 \u0631\u0627 \u062f\u0631 \u0631\u0633\u0627\u0646\u062f\u0646 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u062f.  \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0627:<\/p>\n<ul class=\"tight_list\">\n<li>\u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af \u0631\u0627 \u0645\u06cc \u062e\u0648\u0627\u0646\u062f.  KPI \u062a\u0628\u062f\u06cc\u0644 \u0628\u0647 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u06cc \u06a9\u0646\u062f.  KPI \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc \u06a9\u0646\u0646\u062f \u0631\u0648\u06cc CTA \u0648 \u0628\u0627 \u06cc\u06a9 \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u0641\u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u0633\u0631\u06cc \u0627\u06cc\u0645\u06cc\u0644 \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc \u06a9\u0646\u062f.  KPI \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0646\u0645\u0627\u06cc\u0646\u062f\u0647 \u0641\u0631\u0648\u0634 \u062a\u0645\u0627\u0633 \u0645\u06cc \u06af\u06cc\u0631\u0646\u062f.<\/li>\n<li>\u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0627 \u0641\u0631\u0648\u0634\u0646\u062f\u0647\u061b  KPI \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0631\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u0645\u06cc \u06a9\u0646\u062f.  KPI \u062f\u0631\u0635\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0631\u0627\u0647 \u062d\u0644 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0645\u06cc \u06af\u06cc\u0631\u062f \u0628\u0633\u062a\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0631\u0627\u0626\u0647 \u0634\u062f\u0647 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u062f.  \u0627\u06cc\u0646 \u06cc\u06a9 \u0628\u0631\u062f \u0627\u0633\u062a!<\/li>\n<\/ul>\n<p>\u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f KPI \u0631\u0627 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0639\u06cc\u0646 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u06a9\u062c\u0627 \u062e\u0631\u06cc\u062f \u0645\u06cc \u06a9\u0646\u06cc\u062f process \u0645\u062d\u062a\u0648\u0627 \u0628\u0627 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u0639\u0627\u0645\u0644 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f \u0648 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u06cc \u0686\u06cc\u0633\u062a!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d8%aa%d9%81%d8%a7%d9%88%d8%aa_%d8%aa%d8%a8%d8%af%db%8c%d9%84_%d9%86%d9%87%d8%a7%db%8c%db%8c_%d9%88_%d8%aa%d8%a8%d8%af%db%8c%d9%84_%d9%85%db%8c%da%a9%d8%b1%d9%88\"><\/span>\u062a\u0641\u0627\u0648\u062a \u062a\u0628\u062f\u06cc\u0644 \u0646\u0647\u0627\u06cc\u06cc \u0648 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc\u06a9\u0631\u0648<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0627\u06a9\u062b\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0647\u0627\u060c \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u062f\u0631\u0622\u0645\u062f \u0627\u0633\u062a\u060c \u0686\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u06cc\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u062c\u0627\u062f \u0633\u0631\u0646\u062e \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0641\u0631\u0648\u0634 \u0646\u0632\u062f\u06cc\u06a9 \u0645\u06cc \u0634\u0648\u0646\u062f.  \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0634\u0645\u0627\u0633\u062a \u0648 \u062f\u0631\u0622\u0645\u062f \u0628\u0627\u06cc\u062f KPI \u0646\u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0645\u067e\u06cc\u0646 \u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc \u06a9\u0646\u06cc\u062f.  \u0627\u0645\u0627 \u0644\u0632\u0648\u0645\u0627\u064b \u0631\u062f\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0647\u0631 \u0642\u0637\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0646\u0637\u0642\u06cc \u0646\u06cc\u0633\u062a \u0631\u0648\u06cc KPI \u0646\u0647\u0627\u06cc\u06cc (\u062f\u0631\u0622\u0645\u062f).  \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0644\u0627 \u0630\u06a9\u0631 \u0634\u062f\u060c \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b KPI\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0641\u0631\u0648\u0634 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a process &#8211; \u0627\u06cc\u0646\u0647\u0627 \u0627\u063a\u0644\u0628 \u062a\u0628\u062f\u06cc\u0644 \u0647\u0627\u06cc \u0645\u06cc\u06a9\u0631\u0648 \u06cc\u0627 KPI \u0646\u0627\u0645\u06cc\u062f\u0647 \u0645\u06cc \u0634\u0648\u0646\u062f.  \u0627\u0645\u0627 \u0647\u0645\u06cc\u0634\u0647 \u0645\u0631\u0627\u0642\u0628 \u0628\u0627\u0634\u06cc\u062f \u0631\u0648\u06cc \u0686\u06af\u0648\u0646\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0647\u0627\u06cc \u0645\u06cc\u06a9\u0631\u0648 \u0634\u0645\u0627 \u0628\u0627 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a.  \u0627\u06af\u0631 \u0646\u062a\u0627\u06cc\u062c \u062e\u0648\u0628\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627\u06cc \u062e\u0631\u062f \u062e\u0648\u062f \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0645\u0627 \u0628\u0647 \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u062e\u0648\u062f (\u06cc\u0639\u0646\u06cc \u062f\u0631\u0622\u0645\u062f) \u062f\u0633\u062a \u0646\u0645\u06cc\u200c\u06cc\u0627\u0628\u06cc\u062f\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0639\u0644\u0627\u0645\u062a \u0642\u0631\u0645\u0632 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0647\u062f\u0641 \u06af\u0630\u0627\u0631\u06cc \u06cc\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0634\u0645\u0627 \u0645\u0634\u06a9\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d8%a7%d8%b2_%d9%85%d8%b9%db%8c%d8%a7%d8%b1%d9%87%d8%a7%db%8c_vanity_metrics_%d9%81%d8%b1%d8%a7%d8%b1_%da%a9%d9%86%db%8c%d8%af\"><\/span>\u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc Vanity Metrics \u0641\u0631\u0627\u0631 \u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0639\u0627\u0634\u0642 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0646 \u0647\u0633\u062a\u0646\u062f \u0631\u0648\u06cc \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062e\u0648\u0628 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc \u0631\u0633\u0646\u062f\u060c \u0627\u0645\u0627 \u0644\u0632\u0648\u0645\u0627 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u06a9\u0633\u0628 \u0633\u0648\u062f \u06a9\u0645\u06a9 \u0646\u0645\u06cc \u06a9\u0646\u0646\u062f.  \u0627\u06cc\u0646\u0647\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0628\u06cc\u0647\u0648\u062f\u06af\u06cc \u0647\u0633\u062a\u0646\u062f &#8211; \u0648 \u0634\u0645\u0627 \u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0632 \u062a\u0648\u062c\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0628\u0647 \u0622\u0646\u0647\u0627 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f.  \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0645\u0639\u06cc\u0627\u0631 \u0645\u062d\u0628\u0648\u0628 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0627\u06cc\u062f \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 KPI \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0646\u06cc\u062f:<\/p>\n<ul class=\"tight_list\">\n<li>\u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0635\u0641\u062d\u0647<\/li>\n<li>\u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a<\/li>\n<li>\u0646\u0631\u062e \u067e\u0631\u0634<\/li>\n<li>\u0632\u0645\u0627\u0646 \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a<\/li>\n<li>\u0644\u0627\u06cc\u06a9 \u0647\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/li>\n<li>\u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0631\u06cc \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d8%b1%d9%88%d8%b4_%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa_kpi_%d9%87%d8%a7\"><\/span>\u0631\u0648\u0634 \u0645\u062f\u06cc\u0631\u06cc\u062a KPI \u0647\u0627<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0647\u0645\u0647 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0637\u0648\u0631 \u0639\u06cc\u0646\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc\u060c \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f.  \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0622\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u06cc\u06a9 \u0635\u0641\u062d\u0647\u200c\u06af\u0633\u062a\u0631\u062f\u0647 \u06cc\u0627 \u06a9\u0627\u0631\u0628\u0631\u06af \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 KPI\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f\u060c \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc KPI\u0647\u0627 \u062f\u0631 \u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u0628\u0647 \u062e\u0648\u0628\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f: \u06a9\u0644\u06cc\u060c \u0633\u0637\u062d \u06a9\u0645\u067e\u06cc\u0646\u060c \u0648 \u0633\u0637\u062d \u0645\u062d\u062a\u0648\u0627.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%d8%a7%d8%b3%d9%86%d8%a7%d8%af_%d8%b1%d8%a7_%d9%81%d8%b1%d8%a7%d9%85%d9%88%d8%b4_%d9%86%da%a9%d9%86%db%8c%d8%af\"><\/span>\u0627\u0633\u0646\u0627\u062f \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0648\u0639 \u062e\u0627\u0635\u06cc \u0627\u0632 \u0627\u0633\u0646\u0627\u062f \u062a\u0646\u0638\u06cc\u0645 \u0634\u062f\u0647\u200c\u0627\u0646\u062f (\u0645\u0627\u0646\u0646\u062f \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9)\u060c \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0646\u0627\u062f\u0631\u0633\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u0646\u0642\u0627\u0637 \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0646\u06cc\u062f.  \u0627\u06cc\u0646 \u0686\u0631\u062e\u0647 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f:<\/p>\n<ol class=\"tight_list\">\n<li>\u06a9\u0644\u06cc\u06a9 \u0647\u0627\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0631\u0648\u06cc \u06cc\u06a9 \u062a\u0628\u0644\u06cc\u063a PPC<\/li>\n<li>Prospect \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u062f\u0627\u0646\u0644\u0648\u062f \u0645\u06cc \u06a9\u0646\u062f<\/li>\n<li>Prospect \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06a9\u0644\u06cc\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0628\u0633\u062a\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u06a9\u0627\u0645\u0644 \u0631\u0627 \u062e\u0631\u06cc\u062f\u0627\u0631\u06cc \u06a9\u0646\u062f<\/li>\n<\/ol>\n<p>\u062f\u0631 \u0645\u0648\u0631\u062f\u06cc \u0645\u0627\u0646\u0646\u062f \u0627\u06cc\u0646\u060c \u0627\u06af\u0631 \u0628\u0631\u0646\u0627\u0645\u0647 \u062a\u062d\u0644\u06cc\u0644\u06cc \u0634\u0645\u0627 \u0627\u0632 \u0627\u0646\u062a\u0633\u0627\u0628 \u0622\u062e\u0631\u06cc\u0646 \u06a9\u0644\u06cc\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f\u060c 1 \u0641\u0631\u0648\u0634 \u0645\u0646\u062a\u0633\u0628 \u0628\u0647 \u067e\u06cc\u0648\u0646\u062f \u06a9\u0645\u067e\u06cc\u0646 \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0648 0 \u0641\u0631\u0648\u0634 \u0645\u0646\u062a\u0633\u0628 \u0628\u0647 \u06a9\u0645\u067e\u06cc\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc PPC \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc \u062f\u0647\u062f.  \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u062f\u0631\u06a9 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u0633\u0646\u0627\u062f \u0645\u062e\u062a\u0644\u0641 \u0645\u0647\u0645 \u0627\u0633\u062a.  \u0627\u06af\u0631 \u0627\u0632 Google Analytics \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u0646\u062a\u0633\u0627\u0628 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u0647\u0631 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0641\u0631\u0648\u0634 \u062e\u0648\u062f\u060c \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0627\u0633\u0646\u0627\u062f \u0633\u0641\u0627\u0631\u0634\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f. process.<\/p>\n<p><em>\u062a\u0635\u0648\u06cc\u0631 \u0634\u0627\u062e\u0635 <a href=\"https:\/\/unsplash.com\/@kmuza?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">\u0627\u0632 \u0637\u0631\u06cc\u0642 Unsplash.<\/a><\/em><\/p>\n<\/div>\n<p><br \/>\n<br \/>\u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u062f\u0631 1403-01-01 16:42:02<br \/>\n<br \/><a href=\"https:\/\/www.webdesignerdepot.com\/2019\/06\/using-kpis-to-improve-web-content\/\" target=\"_blank\" rel=\"noopener\">\u0645\u0646\u0628\u0639 \u0646\u0648\u0634\u062a\u0627\u0631 <\/a><br \/>\n<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;13349&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628&quot;,&quot;legend&quot;:&quot;0\\\/5 (0 \u0631\u0627\u06cc)&quot;,&quot;size&quot;:&quot;30&quot;,&quot;title&quot;:&quot;\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} ({count} \u0631\u0627\u06cc)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 24px;\">\n            <span class=\"kksr-muted\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u062a\u0648\u0627 \u06a9\u0644\u06cc\u062f \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0645\u0648\u0641\u0642 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0645\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u062f \u0686\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0627\u06cc\u062f \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f. \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u06cc\u06a9 \u0642\u0637\u0639\u0647 \u0645\u062d\u062a\u0648\u0627 (\u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af\u060c \u06a9\u062a\u0627\u0628 \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc\u060c \u067e\u0633\u062a \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0648 \u063a\u06cc\u0631\u0647) \u0627\u0647\u062f\u0627\u0641 \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632 \u062e\u0648\u062f [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206],"tags":[3176,3175,2595,3177,1085,1066,1936,2211,1774,126,1741,1740,3180,2236,3179,2122,1042,3178,2402,1742,2383],"class_list":["post-13349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","tag-content","tag-kpis","tag-process","tag-step","tag-1085","tag-1066","tag-1936","tag-2211","tag-1774","tag-126","tag-1741","tag-1740","tag-3180","tag-2236","tag-3179","tag-2122","tag-1042","tag-3178","tag-2402","tag-1742","tag-2383"],"acf":[],"_links":{"self":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/13349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/comments?post=13349"}],"version-history":[{"count":0,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/13349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media\/13350"}],"wp:attachment":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media?parent=13349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/categories?post=13349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/tags?post=13349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}