{"id":3709,"date":"2019-04-12T01:17:53","date_gmt":"2019-04-11T20:47:53","guid":{"rendered":"https:\/\/rasanegar.com\/blog\/?p=3709"},"modified":"2019-04-12T23:45:20","modified_gmt":"2019-04-12T19:15:20","slug":"what-is-google-tag-manager-and-why-use-it","status":"publish","type":"post","link":"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/","title":{"rendered":"Google Tag Manager \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u060c\u062d\u0642\u06cc\u0642\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u06af\u0648\u06af\u0644"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0633\u0631\u0641\u0635\u0644\u0647\u0627\u06cc \u0645\u0637\u0644\u0628<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#google_tag_manager_%db%8c%d8%a7_gtm_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\" >Google Tag Manager \u06cc\u0627 GTM \u0686\u06cc\u0633\u062a \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%d8%a2%db%8c%d8%a7_%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_google_tag_manager_%d8%a2%d8%b3%d8%a7%d9%86_%d8%a7%d8%b3%d8%aa_%d8%9f\" >\u0622\u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager \u0622\u0633\u0627\u0646 \u0627\u0633\u062a \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#google_tag_manager_%da%86%d8%b7%d9%88%d8%b1_%da%a9%d8%a7%d8%b1_%d9%85%db%8c%e2%80%8e%da%a9%d9%86%d8%af%d8%9f\" >Google Tag Manager \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200e\u06a9\u0646\u062f\u061f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#tag_%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\" >Tag \u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#trigger%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\" >Trigger\u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#_variable%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\" >\u00a0Variable\u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#google_tag_manager_%da%86%d9%87_%d8%aa%d9%81%d8%a7%d9%88%d8%aa%db%8c_%d8%a8%d8%a7_google_analytics_%d8%af%d8%a7%d8%b1%d8%af_%d8%9f\" >Google Tag Manager \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 Google Analytics \u062f\u0627\u0631\u062f \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%d9%85%d8%b2%d8%a7%db%8c%d8%a7%db%8c_google_tag_manager_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\" >\u0645\u0632\u0627\u06cc\u0627\u06cc Google Tag Manager \u0686\u06cc\u0633\u062a \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%d9%85%d8%b9%d8%a7%db%8c%d8%a8_%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_tag_manager_%da%86%db%8c%d8%b3%d8%aa%d8%9f\" >\u0645\u0639\u0627\u06cc\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Tag Manager \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%da%86%d9%87_%da%86%db%8c%d8%b2%d9%87%d8%a7%db%8c%db%8c_%d8%b1%d8%a7_%d9%85%db%8c%e2%80%8e%d8%aa%d9%88%d8%a7%d9%86_%d8%a8%d8%a7_google_tag_manager_%d8%b1%d8%af%da%af%db%8c%d8%b1%db%8c_%da%a9%d8%b1%d8%af_%d8%9f\" >\u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u06cc\u200e\u062a\u0648\u0627\u0646 \u0628\u0627 Google Tag Manager \u0631\u062f\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%da%86%d8%b7%d9%88%d8%b1_%d9%85%db%8c%d8%aa%d9%88%d8%a7%d9%86%db%8c%d9%85_%d8%af%d8%b1_%d8%a8%d8%a7%d8%b1%d9%87_google_tag_manager_%d8%a8%db%8c%d8%b4%d8%aa%d8%b1_%db%8c%d8%a7%d8%af_%d8%a8%da%af%db%8c%d8%b1%d9%85_%d8%9f\" >\u0686\u0637\u0648\u0631 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u0645 \u062f\u0631 \u0628\u0627\u0631\u0647 Google Tag Manager \u0628\u06cc\u0634\u062a\u0631 \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u0645 \u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/rasanegaar.com\/blog\/what-is-google-tag-manager-and-why-use-it\/#%d9%86%d9%88%d8%a8%d8%aa_%d8%b4%d9%85%d8%a7%d8%b3%d8%aa_%d9%86%d8%b8%d8%b1_%d8%b4%d9%85%d8%a7_%d8%af%d8%b1_%d8%a8%d8%a7%d8%b1%d9%87_gtm_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\" >\u0646\u0648\u0628\u062a \u0634\u0645\u0627\u0633\u062a. \u0646\u0638\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0631\u0647 GTM \u0686\u06cc\u0633\u062a \u061f<\/a><\/li><\/ul><\/nav><\/div>\n<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span><p>\u0627\u06af\u0631 \u0628\u0627 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u06af\u0648\u06af\u0644 \u0622\u0634\u0646\u0627 \u0646\u0628\u0627\u0634\u06cc\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u0645\u06cc\u200e\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 Google Tag Manager \u0686\u06cc\u0633\u062a \u0648 \u0686\u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u0627\u0632 Google Tag Manager \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u060c \u0627\u062c\u0627\u0632\u0647 \u0628\u062f\u0647\u06cc\u062f \u0628\u0647 \u0628\u0631\u062e\u06cc \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0648\u0627\u0644 \u062f\u0631 \u062e\u0635\u0648\u0635 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u067e\u0627\u0633\u062e \u0628\u062f\u0647\u06cc\u0645<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0641\u0647\u0631\u0633\u062a \u0633\u0648\u0627\u0644\u0627\u062a \u0628\u0647 \u0633\u0631\u0641\u0635\u0644\u0647\u0627\u06cc \u0645\u0637\u0644\u0628 \u0633\u0645\u062a \u0686\u067e \u0631\u062c\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google_tag_manager_%db%8c%d8%a7_gtm_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\"><\/span>Google Tag Manager \u06cc\u0627 GTM \u0686\u06cc\u0633\u062a \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u06af\u0648\u06af\u0644 \u06cc\u0627 \u0628\u0647 \u0627\u062e\u062a\u0635\u0627\u0631 GTM \u0627\u0628\u0632\u0627\u0631\u06cc \u0631\u0627\u06cc\u06af\u0627\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u062f \u0628\u0631\u0686\u0633\u0628\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc ( \u0642\u0637\u0639\u0627\u062a \u06a9\u062f \u06cc\u0627 \u067e\u06cc\u06a9\u0633\u0644\u200e\u0647\u0627\u06cc \u0631\u0647\u06af\u06cc\u0631\u06cc ) \u0631\u0627 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a ( \u06cc\u0627 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0645\u0648\u0628\u0627\u06cc\u0644 ) \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u06a9\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f<\/p>\n<p>\u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u06cc\u06a9 \u0646\u0645\u0648\u0646\u0647 \u0633\u0627\u062f\u0647 \u0627\u0632 \u0646\u062d\u0648\u0647 \u06a9\u0627\u0631 GTM \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u062f\u0647\u06cc\u0645 \u060c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0632 \u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647 ( \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 ) \u0628\u0627 \u06cc\u06a9 \u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647 \u062f\u06cc\u06af\u0631 ( \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 ) \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0645\u06cc\u200e\u0634\u0648\u062f \u060c GTM \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0686\u0633\u0628\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0627\u0631\u06cc\u062f \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0647\u0645\u0647 \u0622\u0646 \u06a9\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u062f\u0627\u0631\u06cc\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f\u0647 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f<\/p>\n<figure id=\"attachment_19811\" aria-describedby=\"caption-attachment-19811\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19811 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/GTM-v2-3709-2019-04-11.jpg\" sizes=\"(max-width: 600px) 100vw, 600px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/GTM-v2-3709-2019-04-11.jpg 600w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/GTM-v2-300x144.jpg 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/GTM-v2-400x191.jpg 400w\" alt=\"\u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u06af\u0648\u06af\u0644\" width=\"600\" height=\"287\" title=\"\"><figcaption id=\"caption-attachment-19811\" class=\"wp-caption-text\">Google Tag Manager \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u06a9\u0646\u062f<\/figcaption><\/figure>\n<p>\u06cc\u06a9 \u0645\u0632\u06cc\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0648 \u06cc\u0627 \u0645\u062f\u06cc\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0645\u0627 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u062f \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u062f ( \u0647\u0648\u0631\u0627 \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0646\u0648\u06cc\u0633 \u0648 \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u0646\u062f\u0647 \u0646\u062f\u0627\u0631\u06cc\u062f )<\/p>\n<p><strong>\u0628\u0647 \u0646\u0638\u0631 \u0633\u0627\u062f\u0647 \u0648 \u062e\u0648\u0628 \u0627\u0633\u062a \u061f \u0645\u062a\u0627\u0633\u0641\u0627\u0646\u0647 \u062e\u06cc\u0631 ! \u0628\u0647 \u0647\u0645\u06cc\u0646 \u0633\u0627\u062f\u06af\u06cc \u0647\u0627 \u0647\u0645 \u0646\u06cc\u0633\u062a<\/strong><\/p>\n<div class=\"bs-quote-clearfix clearfix\">\t<blockquote  class=\"bs-quote bs-quote-1 bsq-t1 bsq-s1 bsq-center\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>\u0645\u062a\u0627\u0633\u0641\u0627\u0646\u0647 GTM \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0634\u062a\u0628\u0627\u0647 \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u060c \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u0648 \u0645\u0648\u0631\u062f \u0633\u0648\u0621 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a . <\/br>\u0647\u0631\u0686\u0646\u062f \u0627\u06cc\u062f\u0647 \u0645\u062c\u0647\u0632 \u06a9\u0631\u062f\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0646 \u0633\u0627\u062f\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0641\u0646\u06cc \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u062e\u06cc\u0644\u06cc \u062c\u0630\u0627\u0628 \u0628\u0648\u062f\u0647 \u0648 \u0647\u0633\u062a.\u0646\u062a\u06cc\u062c\u0647 \u0639\u062f\u0645 \u062f\u0631\u06a9 \u062f\u0642\u06cc\u0642 \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u062a\u06a9\u0646\u06cc\u06a9\u06cc \u062f\u0631\u062c \u06a9\u062f \u0648 \u0628\u0631\u0686\u0633\u0628 \u06af\u0632\u0627\u0631\u06cc \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0648 \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0622\u0646 \u0632\u06cc\u0627\u0646 \u0628\u0627\u0631 \u0628\u0627\u0634\u062f<\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"quote-author\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"quote-author-avatar\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/circle-angie-3709-2019-04-11.png\" alt=\"\" title=\"\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<span class=\"quote-author-name\">\n\t\t\t\t\t\t\t\t\t\t\t\u0627\u0646\u062c\u06cc \u0627\u0633\u06a9\u0627\u062a \u0645\u0648\u0644\u0631\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-job\">\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%d8%a2%db%8c%d8%a7_%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_google_tag_manager_%d8%a2%d8%b3%d8%a7%d9%86_%d8%a7%d8%b3%d8%aa_%d8%9f\"><\/span>\u0622\u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Google Tag Manager \u0622\u0633\u0627\u0646 \u0627\u0633\u062a \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0628\u0647 \u06af\u0641\u062a\u0647 \u06af\u0648\u06af\u0644 :<\/p>\n<blockquote>\n<p>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u06af\u0648\u06af\u0644 \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0628\u0627\u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0647\u0645\u0647 \u0628\u0631\u0686\u0633\u0628 \u0647\u0627\u06cc \u0648\u0628 \u0633\u0627\u06cc\u062a \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646\u060c \u06a9\u0645\u06a9 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f \u062a\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u060c <strong>\u0633\u0627\u062f\u0647<\/strong> \u060c <strong>\u0622\u0633\u0627\u0646<\/strong> \u0648 <strong>\u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f<\/strong> \u0628\u0627\u0634\u062f<\/p>\n<\/blockquote>\n<p>\u0622\u0646\u0647\u0627 \u0645\u06cc\u06af\u0648\u06cc\u0646\u062f \u0633\u0627\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06cc\u06a9 \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u0646\u062f\u0647 \u0648\u0628 \u0645\u06cc\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f<\/p>\n<p>\u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u062f\u0631 \u0628\u062e\u0634 \u0646\u0638\u0631\u0627\u062a \u0628\u0631\u0627\u06cc \u0622\u0646\u0686\u0647 \u062e\u0648\u0627\u0647\u0645 \u06af\u0641\u062a \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u062e\u0648\u0627\u0647\u0645 \u06af\u0631\u0641\u062a \ud83d\ude1b \u060c Google Tag Manager<\/p>\n<p><strong> \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0628\u062f\u0648\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u06a9\u06cc\u0646\u06cc\u06a9\u06cc \u0648 \u06cc\u0627 \u0622\u0645\u0648\u0632\u0634 ( \u062f\u0648\u0631\u0647 \u06cc\u0627 \u062e\u0648\u062f\u0622\u0645\u0648\u0632\u06cc ) &#8220;\u0633\u0627\u062f\u0647 \u0646\u06cc\u0633\u062a&#8221; !<\/strong><\/p>\n<p>\u0634\u0645\u0627 \u0628\u0627\u06cc\u062f <em>\u0627\u0646\u062f\u06a9 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u06a9\u0646\u06cc\u06a9\u06cc<\/em> \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0648 \u062c\u06af\u0648\u0646\u06af\u06cc \u067e\u06cc\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u0628\u0631\u0686\u0633\u0628 \u0647\u0627( tags ) \u060c \u0645\u062a\u063a\u06cc\u0631 \u0647\u0627 ( Variables\u00a0 ) \u0648 \u0645\u062d\u0631\u06a9 ( Trigers )\u00a0 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f ! \u0627\u06af\u0631 \u0645\u06cc\u200e\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0632 \u067e\u06cc\u06a9\u0633\u0644\u0647\u0627\u06cc \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0628\u0627\u06cc\u062f <em>\u0627\u0646\u062f\u06a9<\/em> \u062f\u0627\u0646\u0634 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0631\u0648\u0634 \u06a9\u0627\u0631 \u067e\u06cc\u06a9\u0633\u0644\u0647\u0627\u06cc \u0631\u062f\u06af\u06cc\u0631\u06cc \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u062e\u0648\u0627\u0647\u06cc\u062f \u0631\u062f\u06af\u06cc\u0631\u06cc \u0631\u062e\u062f\u0627\u062f \u062f\u0631 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f \u060c \u0628\u0627\u06cc\u062f \u0627\u0646\u062f\u06a9 \u062f\u0627\u0646\u0634\u06cc \u062f\u0631 \u062e\u0635\u0648\u0635 &#8220;\u0631\u062e\u062f\u0627\u062f&#8221;\u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f\u00a0 \u060c \u0627\u06cc\u0646\u06a9\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200e\u200f\u06a9\u0646\u062f \u060c \u06af\u0632\u0627\u0631\u0634\u0647\u0627 \u062f\u0631 Google Analytics \u0686\u0647 \u0634\u06a9\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0686\u06af\u0648\u0646\u06af\u06cc \u0646\u0627\u0645 \u06af\u0632\u0627\u0631\u06cc \u062f\u0633\u062a\u0647 \u0647\u0627 \u0648 \u0644\u06cc\u0628\u0644 \u0647\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/p>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0686\u0646\u062f\u06cc\u0646 Tag \u062f\u0631 GTM \u0633\u0627\u062f\u0647 \u0627\u0633\u062a \u060c \u0627\u0645\u0627 \u0645\u0646\u062d\u0646\u06cc \u0647\u0627\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0648 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0628\u0627\u06cc\u062f \u0637\u06cc \u06a9\u0646\u06cc\u062f \u060c \u0628\u0647 \u0645\u062d\u0636 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u06af\u0630\u0634\u0646\u06cc\u062f GTM \u0628\u0631\u0627\u06cc \u0686\u06cc\u0631\u06cc \u06a9\u0647 \u0631\u062f\u06af\u06cc\u0631\u06cc \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u062f \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f \u0628\u0633\u06cc\u0627\u0631 \u0631\u0648\u0627\u0646 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f<\/p>\n<div class=\"bs-quote-clearfix clearfix\">\t<blockquote  class=\"bs-quote bs-quote-1 bsq-t1 bsq-s1 bsq-center\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>\u201cGoogle Tag Manager has made the process of managing analytics and marketing tags easier than ever before. With this, most marketers do not realize what Google Tag Manager is actually doing and what happens when mistakes are made.At Analytics Pros, we never recommend anyone use Google Tag Manager on their live site without a few months of training and experience. GTM is injecting code directly on the site, which means while unlikely, there is a possibility could break your website.We have seen issues where users have injected plaintext on their pages, broken URLs and broken marketing tags and Analytics. The most successful GTM accounts have both marketing and technical resources involved with configuration, maintenance and updates.\u201d \u2013 <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"quote-author\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"quote-author-avatar\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/charles-farina-3709-2019-04-11.png\" alt=\"\" title=\"\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<span class=\"quote-author-name\">\n\t\t\t\t\t\t\t\t\t\t\t\u0686\u0627\u0644\u0631\u0632 \u0641\u0627\u0631\u0646\u06cc\u0627\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-job\">Analytics Pros, @CharlesFarina<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"google_tag_manager_%da%86%d8%b7%d9%88%d8%b1_%da%a9%d8%a7%d8%b1_%d9%85%db%8c%e2%80%8e%da%a9%d9%86%d8%af%d8%9f\"><\/span>Google Tag Manager \u0686\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200e\u06a9\u0646\u062f\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0633\u0647 \u0628\u062e\u0635\u06cc \u0627\u0635\u0644\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f :<\/p>\n<ul>\n<li>Tags\u06cc\u0627 \u0628\u0631\u0686\u0633\u0628\u200e\u0647\u0627 : \u062a\u06a9\u0647 \u06a9\u062f \u062c\u0627\u0648\u0627 \u0627\u0633\u06a9\u0631\u06cc\u06cc\u067e \u06cc\u0627 \u067e\u06cc\u06a9\u0633\u0644\u0647\u0627\u06cc \u0631\u062f\u06af\u06cc\u0631\u06cc<\/li>\n<li>Triggers \u06cc\u0627 \u0645\u062d\u0631\u06a9\u200e\u0647\u0627:\u0628\u0647 GTM \u0645\u06cc \u06af\u0648\u06cc\u062f \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u06cc\u0627 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 Tag \u0631\u0627 \u0627\u062c\u0631\u0627 \u06a9\u0646\u062f<\/li>\n<li>Variables \u06cc\u0627 \u0645\u062a\u063a\u06cc\u0631\u0647\u0627: \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0636\u0627\u0641\u0647 \u0627\u06cc \u06a9\u0647 GTM \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u06a9\u0631\u062f \u0645\u062d\u0631\u06a9 \u0647\u0627 \u06cc\u0627 \u0628\u0631\u0686\u0633\u0628 \u0647\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"tag_%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\"><\/span>Tag \u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0631\u0686\u0633\u0628\u0647\u0627 \u062a\u06a9\u0647 \u06a9\u062f\u0647\u0627\u06cc \u062c\u0627\u0648\u0627 \u0627\u0633\u06a9\u0631\u06cc\u067e\u062a \u06cc\u0627 \u067e\u06cc\u06a9\u0633\u0644 \u0631\u062f\u06af\u06cc\u0631\u06cc ( Tracking Pixel) \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062b\u0627\u0646\u0648\u06cc \u0647\u0633\u062a\u0646\u062f \u060c\u0627\u06cc\u0646 \u0628\u0631\u0686\u0633\u0628\u0647\u0627 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200e\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 <strong>\u0686\u0647<\/strong> \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f<\/p>\n<p>\u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0627\u0632 Tag \u062f\u0631 Google Tag Manager \u0627\u06cc\u0646\u0647\u0627 \u0647\u0633\u062a\u0646\u062f<\/p>\n<ul>\n<li>\u06a9\u062f \u0631\u0647\u06af\u06cc\u0631\u06cc Google Analytics Universal<\/li>\n<li>\u06a9\u062f Adwords Remarketing<\/li>\n<li>\u06a9\u062fAdwords Conversion Tracking<\/li>\n<li>\u06a9\u062f Heatmap tracking \u0645\u062b\u0644 (Hotjar, CrazyEgg, \u0648 \u063a\u06cc\u0631\u0647\u2026 )<\/li>\n<li>\u067e\u06cc\u06a9\u0633\u0644 \u0647\u0627\u06cc \u0641\u06cc\u0633 \u0628\u0648\u06a9<\/li>\n<\/ul>\n<figure id=\"attachment_19796\" aria-describedby=\"caption-attachment-19796\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19796 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/examples-of-tags-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/examples-of-tags-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/examples-of-tags-300x198.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/examples-of-tags-400x264.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/examples-of-tags-670x442.png 670w\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u062a\u06af\u0647\u0627 \u062f\u0631 Goolge Tag Manager\" width=\"710\" height=\"468\" title=\"\"><figcaption id=\"caption-attachment-19796\" class=\"wp-caption-text\">\u0646\u0645\u0648\u0646\u0647 \u062a\u06af\u0647\u0627 \u062f\u0631 Goolge Tag Manager<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"trigger%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\"><\/span>Trigger\u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u0631\u06cc\u06af\u0631 \u06cc\u0627 \u0645\u062d\u0631\u06a9 \u0647\u0627 \u0631\u0627\u0647 \u0627\u062c\u0631\u0627( Fire ) \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u0628\u0631\u0686\u0633\u0628 \u06a9\u0647 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0631\u062f\u0647 \u0627\u06cc\u062f \u0627\u0633\u062a\u060c \u0622\u0646\u0647\u0627 \u0628\u0647 Tag Manager \u0645\u06cc \u200e\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647<strong> \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc<\/strong> \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0645\u06cc\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f \u060c \u0645\u06cc\u200e\u062e\u0648\u0627\u0647\u06cc\u062f \u06cc\u06a9 \u062a\u06af \u0631\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646 \u062f\u06cc\u062f\u0646 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u060c \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u0644\u06cc\u0646\u06a9 \u06cc\u0627 \u0686\u06cc\u0632 \u0633\u0641\u0627\u0631\u0634\u06cc \u0627\u062c\u0631\u0627 \u06a9\u0646\u06cc\u062f \u061f<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19793\" aria-describedby=\"caption-attachment-19793\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19793 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-triggers-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-triggers-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-triggers-300x206.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-triggers-400x274.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-triggers-670x460.png 670w\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0627\u0632 \u0645\u062d\u0631\u06a9 \u0647\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631\" width=\"710\" height=\"487\" title=\"\"><figcaption id=\"caption-attachment-19793\" class=\"wp-caption-text\">\u0646\u0645\u0648\u0646\u0647 Trigger \u0647\u0627\u06cc Google tag Manager<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"_variable%d9%87%d8%a7_%da%86%d9%87_%d9%87%d8%b3%d8%aa%d9%86%d8%af_%d8%9f\"><\/span>\u00a0Variable\u0647\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u062a\u063a\u06cc\u0631 \u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0636\u0627\u0641\u0647\u200e\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u06a9\u0631\u062f\u0646 \u0628\u0631\u0686\u0633\u0628 \u0648 \u0645\u062d\u0631\u06a9 \u0634\u0627\u06cc\u062f \u0644\u0627\u0632\u0645 \u0628\u0627\u0634\u062f \u060c \u062f\u0631 \u067e\u0627\u0626\u06cc\u0646 \u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0627\u0632 \u0645\u062a\u063a\u06cc\u0631 \u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200e\u06a9\u0646\u06cc\u062f<\/p>\n<figure id=\"attachment_19794\" aria-describedby=\"caption-attachment-19794\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19794 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-variables-2-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-variables-2-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-2-300x146.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-2-400x195.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-2-670x327.png 670w\" alt=\"\u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 Trigger \u062f\u0631 Tag Manager \u06af\u0648\u06af\u0644\" width=\"710\" height=\"346\" title=\"\"><figcaption id=\"caption-attachment-19794\" class=\"wp-caption-text\">\u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 Trigger \u062f\u0631 Tag Manager \u06af\u0648\u06af\u0644<\/figcaption><\/figure>\n<p>\u0646\u0648\u0639 \u0628\u0633\u06cc\u0627\u0631 \u067e\u0627\u06cc\u0647 \u0627\u06cc \u0627\u0632 \u0645\u062a\u063a\u06cc\u0631 \u062b\u0627\u0628\u062a \u06a9\u0647 \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 GTM \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u062f \u0631\u062f\u06af\u06cc\u0631\u06cc \u06cc\u0627 Tracking ID \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0633\u062a<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19795\" aria-describedby=\"caption-attachment-19795\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19795 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-variables-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/example-variables-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-300x178.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-400x237.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/example-variables-670x397.png 670w\" alt=\"\u062a\u0639\u0631\u06cc\u0641 \u0645\u062a\u063a\u06cc\u0631 \u062f\u0631 Google Tag \" width=\"710\" height=\"421\" title=\"\"><figcaption id=\"caption-attachment-19795\" class=\"wp-caption-text\">\u062a\u0639\u0631\u06cc\u0641 \u0645\u062a\u063a\u06cc\u0631 \u062f\u0631 Google Tag<\/figcaption><\/figure>\n<p>\u0627\u06cc\u0646\u0647\u0627 \u0627\u0646\u0648\u0627\u0639 \u0628\u0633\u06cc\u0627\u0631 \u067e\u0627\u06cc\u0647\u200e\u0627\u06cc \u0627\u0632 \u0627\u0644\u0645\u0627\u0646 \u0647\u0627\u06cc\u06cc \u0628\u0648\u062f \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062f\u0627\u0646\u0633\u062a\u0646 \u0622\u0646\u0647\u0627 \u062f\u0627\u0634\u062a\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a Tag\u0647\u0627\u06cc \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f<\/p>\n<p>\u0627\u06af\u0631 \u0627\u0632 \u062e\u0648\u0627\u0646\u062f\u0646 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628 \u062a\u0627 \u0628\u0647 \u0627\u06cc\u0646\u062c\u0627 \u062d\u0648\u0635\u0644\u0647 \u062a\u0627\u0646 \u0633\u0631 \u0631\u0641\u062a\u0647 \u0627\u0633\u062a \u060c \u0645\u0634\u06a9\u0644\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628\u0647\u0627 \u062f\u0631 GTM \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a \u060c \u0627\u0645\u0627 \u0627\u06af\u0631 \u06a9\u0644\u0627 \u0646\u0645\u06cc\u062f\u0627\u0646\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u0647 \u0635\u062d\u0628\u062a \u06a9\u0631\u062f\u06cc\u0645 \u0648 \u0627\u06cc\u0646 \u0647\u0627 \u0627\u0635\u0644\u0627 \u0686\u0647 \u0647\u0633\u062a\u0646\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u0628\u0647 \u06cc\u06a9 \u0646\u0641\u0631 \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0635\u0648\u0631\u062a \u0641\u0646\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0646\u06cc\u0627\u0632 \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google_tag_manager_%da%86%d9%87_%d8%aa%d9%81%d8%a7%d9%88%d8%aa%db%8c_%d8%a8%d8%a7_google_analytics_%d8%af%d8%a7%d8%b1%d8%af_%d8%9f\"><\/span>Google Tag Manager \u0686\u0647 \u062a\u0641\u0627\u0648\u062a\u06cc \u0628\u0627 Google Analytics \u062f\u0627\u0631\u062f \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0631\u0686\u0633\u0628 \u06af\u0648\u06af\u0644 \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0627\u0645\u0644\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0633\u062a \u06a9\u0647 \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0646\u06af\u0647\u062f\u0627\u0631\u06cc \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u062f\u0647\u0627\u06cc \u0642\u0627\u0646\u0648\u06cc \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc \u06af\u06cc\u0631\u062f \u060c \u0647\u06cc\u0686 \u06af\u0632\u0627\u0631\u0634 \u06cc\u0627 \u0631\u0627\u062e\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0631 GTM \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f<\/p>\n<figure id=\"attachment_19801\" aria-describedby=\"caption-attachment-19801\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19801 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/gtm-workspace-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/gtm-workspace-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/gtm-workspace-300x129.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/gtm-workspace-400x172.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/gtm-workspace-670x288.png 670w\" alt=\"\u0646\u0645\u0648\u0646\u0647 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631\u06cc Google Tag Manager\" width=\"710\" height=\"305\" title=\"\"><figcaption id=\"caption-attachment-19801\" class=\"wp-caption-text\">\u0646\u0645\u0648\u0646\u0647 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631\u06cc Google Tag Manager<\/figcaption><\/figure>\n<p>\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0639\u0645\u0644\u0627 \u0628\u0631\u0627\u06cc \u06af\u0632\u0627\u0631\u0634 \u06af\u06cc\u0631\u06cc \u0648 \u062a\u062d\u06cc\u0644 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u06af\u06cc\u0631\u062f\u060c \u0647\u0645\u0647 \u067e\u06cc\u06af\u06cc\u0631\u06cc\u0647\u0627\u06cc \u0627\u0647\u062f\u0627\u0641( Goals) \u06cc\u0627 \u0641\u06cc\u0644\u062a\u0631 \u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 Google Analytics \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200e\u0634\u0648\u062f<\/p>\n<figure id=\"attachment_19797\" aria-describedby=\"caption-attachment-19797\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19797 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/filters-goals-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/filters-goals-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/filters-goals-300x143.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/filters-goals-400x191.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/filters-goals-670x320.png 670w\" alt=\"\u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u0648 \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200e\u0634\u0648\u062f\" width=\"710\" height=\"339\" title=\"\"><figcaption id=\"caption-attachment-19797\" class=\"wp-caption-text\">\u0641\u06cc\u0644\u062a\u0631\u0647\u0627 \u0648 \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 \u06af\u0648\u06af\u0644 Analytics \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200e\u0634\u0648\u062f \u0648 \u0646\u0647 Tag Manager<\/figcaption><\/figure>\n<p>\u062a\u0645\u0627\u0645 \u06af\u0632\u0627\u0631\u0634\u0627\u062a ( \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u062a\u0628\u062f\u06cc\u0644 \u060c \u0628\u062e\u0634\u0647\u0627\u06cc \u0633\u0641\u0627\u0631\u0634\u06cc \u060c \u0641\u0631\u0648\u0634\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u06cc\u0646\u06a9 \u060c \u0632\u0645\u0627\u0646 \u062f\u0631 \u0635\u0641\u062d\u0647 \u060c \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u060c \u06af\u0632\u0627\u0631\u0634\u0627\u062a \u0645\u0634\u063a\u0648\u0644\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0648 &#8230;) \u062f\u0631 Google Analytics \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u0634\u0648\u062f<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-19800\" style=\"display: none !important;\" hidden=\"\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/google-analytics-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/google-analytics-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/google-analytics-300x140.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/google-analytics-400x186.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/google-analytics-670x312.png 670w\" alt=\"\" width=\"710\" height=\"331\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d9%85%d8%b2%d8%a7%db%8c%d8%a7%db%8c_google_tag_manager_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\"><\/span>\u0645\u0632\u0627\u06cc\u0627\u06cc Google Tag Manager \u0686\u06cc\u0633\u062a \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0648\u0642\u062a\u06cc \u06a9\u0647 \u0645\u0646\u062d\u0646\u06cc \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0634\u0645\u0627 \u067e\u0627\u06cc\u0627\u0646 \u06cc\u0627\u0641\u062a \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627 \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u062f\u0631 Google Tag Manager \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u062d\u06cc\u0631\u062a \u0622\u0648\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f !<\/p>\n<p>\u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0645\u0627\u0645 \u062f\u0627\u062f\u0647 \u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc Analytics \u0627\u0631\u0633\u0627\u0644 \u0645\u06cc \u0634\u0648\u062f \u0631\u0627 \u0633\u0641\u0627\u0631\u0634\u06cc \u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f !<\/p>\n<p>\u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u062f \u06af\u06cc\u0631\u06cc \u06cc\u06a9 \u0631\u062e\u062f\u0627\u062f \u0633\u0627\u062f\u0647 \u0645\u062b\u0644 \u062f\u0627\u0646\u0644\u0648\u062f \u0647\u0627\u06cc PDF \u06cc\u0627 \u0644\u06cc\u0646\u06a9\u0647\u0627\u06cc \u062e\u0631\u0648\u062c \u0627\u0632 \u0633\u0627\u06cc\u062a \u0648 \u06cc\u0627 \u062f\u06a9\u0645\u0647 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u06a9 \u0634\u062f\u0647 \u0631\u0627 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u06cc\u0627 \u060c \u062d\u062a\u06cc \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u062f\u06af\u06cc\u0631\u06cc\u200e\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u00a0 \u0648 \u0628\u0647\u0628\u0648\u062f \u06cc\u0627\u0641\u062a\u0647\u00a0 \u0641\u0631\u0648\u0634 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u06cc\u0627 \u0641\u0631\u0648\u0634 \u0647\u0627\u06cc \u0641\u0648\u0642 \u0627\u0644\u0639\u0627\u062f\u0647 \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f<\/p>\n<p>\u0628\u0632\u0627\u0631\u06cc\u062f \u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0628\u0632\u0646\u06cc\u0645 \u060c \u0641\u0631\u0636 \u06a9\u0646\u06cc\u0645 \u0645\u06cc\u062e\u0648\u0627\u0647\u06cc\u062f <a title=\"\u062a\u062d\u0644\u06cc\u0644 \u06a9\u0644\u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0633\u0627\u06cc\u062a \u0628\u0627 Google Tag Manager\" href=\"https:\/\/rasanegar.com\/blog\/how-track-users-click-in-gtm-8steps\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"broken_link\">\u0647\u0645\u0647 \u0644\u06cc\u0646\u06a9\u0647\u0627\u06cc \u062e\u0631\u0648\u062c\u06cc \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 GTM \u0631\u062f\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/a> \u060c \u06cc\u06a9 \u0646\u0627\u0645 \u062f\u0633\u062a\u0647 \u0628\u0646\u062f\u06cc \u060c \u0627\u06a9\u0634\u0646 \u0648 \u0644\u06cc\u0628\u0644 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u060c Offsite link , click \u0648 Click URL \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200e\u06a9\u0646\u06cc\u0645<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_19790\" aria-describedby=\"caption-attachment-19790\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19790 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/customize-data-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/customize-data-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/customize-data-300x198.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/customize-data-400x264.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/customize-data-670x442.png 670w\" alt=\"\u062f\u0631 \u06cc\u0646 \u0628\u062e\u0634\u0647\u0627\u06cc \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u0645 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u0645 \u0686\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0631\u0633\u0627\u0644 \u0634\u0648\u062f\" width=\"710\" height=\"468\" title=\"\"><figcaption id=\"caption-attachment-19790\" class=\"wp-caption-text\">\u062f\u0631 \u06cc\u0646 \u0628\u062e\u0634\u0647\u0627\u06cc \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u0645 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u0645 \u0686\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0631\u0633\u0627\u0644 \u0634\u0648\u062f<\/figcaption><\/figure>\n<p>\u062f\u0631 \u06af\u0648\u06af\u0644 analytics \u0628\u0647 \u0645\u0633\u06cc\u0631 \u0632\u06cc\u0631 \u0628\u0631\u0648\u06cc\u062f<\/p>\n<p dir=\"ltr\">Behavior &gt; Events &gt; Top Events &gt; Offsite link.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-19799 aligncenter\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/ga-events-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/ga-events-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/ga-events-300x205.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/ga-events-400x273.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/ga-events-670x457.png 670w\" alt=\"\" width=\"710\" height=\"484\" title=\"\"><\/p>\n<p>\u062d\u0627\u0644 \u06cc\u0627 Event Action \u06cc\u0627 Label \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06af\u0632\u0627\u0631\u0634 \u06a9\u0627\u0645\u0644 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f \u060c \u062f\u0627\u062f\u0647 \u0627\u06cc \u06a9\u0647 \u062f\u0631 GTM \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0631\u062f\u06cc\u0645 \u0627\u0644\u0627\u0646 \u062f\u0631 Analytics \u0638\u0627\u0647\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-19792 aligncenter\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/event-action-label-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/event-action-label-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/event-action-label-300x129.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/event-action-label-400x172.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/event-action-label-670x289.png 670w\" alt=\"\" width=\"710\" height=\"306\" title=\"\"><\/p>\n<p>\u0645\u06cc\u062e\u0648\u0627\u0647\u06cc\u062f \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0631\u0627 \u062f\u0631 \u062f\u0648\u0631\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc ( Trial ) \u0622\u0646 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f\u00a0 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u06a9\u062f \u0631\u0627 \u0628\u0647 Tag Manager \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u060c \u0628\u062f\u0648\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0646\u06cc\u0627\u0632 \u0628\u0627\u0634\u062f \u0628\u0631\u0646\u0627\u0645\u0647\u200e\u0646\u0648\u06cc\u0633\u0627\u0646 \u0631\u0627 \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0646\u06cc\u062f<\/p>\n<figure id=\"attachment_19798\" aria-describedby=\"caption-attachment-19798\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-19798 size-full\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/freetrial-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/freetrial-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/freetrial-300x171.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/freetrial-400x228.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/freetrial-670x382.png 670w\" alt=\"\u06a9\u067e\u06cc \u06a9\u062f \u062c\u0627\u0648\u0627 \u0627\u0633\u06a9\u0631\u06cc\u067e\u062a \u062f\u0631 Tag Manager\" width=\"710\" height=\"405\" title=\"\"><figcaption id=\"caption-attachment-19798\" class=\"wp-caption-text\">\u06a9\u067e\u06cc \u06a9\u062f \u062c\u0627\u0648\u0627 \u0627\u0633\u06a9\u0631\u06cc\u067e\u062a \u062f\u0631 Tag Manager<\/figcaption><\/figure>\n<p>\u062f\u06cc\u06af\u0631 \u0645\u0632\u0627\u06cc\u0627 :<\/p>\n<ul>\n<li>\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0633\u062a\u0647 \u0628\u0647 \u062a\u0639\u062f\u0627\u062f \u062a\u06af\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u06a9\u0646\u06cc\u062f \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0633\u0631\u06cc\u0639\u062a\u0631 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0634\u0648\u062f<\/li>\n<li>\u0628\u0627 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u063a\u06cc\u0631 \u0627\u0632 \u06af\u0648\u06af\u0644 \u0647\u0645 \u06a9\u0627\u0631 \u0645\u06cc\u06a9\u0646\u062f<\/li>\n<li>\u0627\u0646\u0639\u0637\u0627\u0641 \u067e\u0630\u06cc\u0631\u06cc \u062f\u0631 \u0628\u0627\u0632\u06cc \u06a9\u0631\u062f\u0646 \u0648 \u062a\u0633\u062a \u062a\u0642\u0631\u06cc\u0628\u0627 \u0647\u0631 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u0647\u0645\u0647 \u06a9\u062f\u0647\u0627\u06cc \u062b\u0627\u0646\u0648\u06cc \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646<\/li>\n<li>GTM \u06cc\u06a9 \u0648\u0636\u0639\u06cc\u062a \u067e\u06cc\u0634 \u0646\u0645\u0627\u06cc\u0634 \u0648 Debug \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0628\u0646\u06cc\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u06a9\u0646\u062f \u0648 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u06a9\u0627\u0631 \u0646\u0645\u06cc\u06a9\u0646\u062f \u060c \u0642\u0628\u0644 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0628\u0635\u0648\u0631\u062a \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f \u060c \u0645\u06cc\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0628\u062f\u0647\u062f \u06a9\u0647 \u0686\u0647 \u062a\u06af\u06cc \u0631\u0648\u06cc \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0627\u062c\u0631\u0627 \u0634\u062f\u0646 \u0627\u0633\u062a ( \u0639\u0627\u0634\u0642 \u0627\u06cc\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u0647\u0633\u062a\u0645 )<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-19803 aligncenter\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/preview-mode-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/preview-mode-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/preview-mode-300x218.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/preview-mode-400x291.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/preview-mode-670x488.png 670w\" alt=\"\" width=\"710\" height=\"517\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d9%85%d8%b9%d8%a7%db%8c%d8%a8_%d8%a7%d8%b3%d8%aa%d9%81%d8%a7%d8%af%d9%87_%d8%a7%d8%b2_tag_manager_%da%86%db%8c%d8%b3%d8%aa%d8%9f\"><\/span>\u0645\u0639\u0627\u06cc\u0628 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 Tag Manager \u0686\u06cc\u0633\u062a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1.\u0628\u0627\u06cc\u062f \u062d\u062a\u0645\u0627 \u0645\u0642\u062f\u0627\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0641\u0646\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f<\/strong> \u060c \u062d\u062a\u06cc \u062f\u0631 \u0633\u0627\u062f\u0647 \u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a<br \/>\n<a title=\"\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u06af\u0648\u06af\u0644 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc Google Tag Manager\" href=\"https:\/\/developers.google.com\/tag-manager\/devguide#thepits\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u06af\u0648\u06af\u0644 \u062f\u0631 \u062e\u0635\u0648\u0635 \u0631\u0627\u0647 \u0627\u0646\u062f\u0627\u0632\u06cc Google Tag Manager<\/a> \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c\u00a0 \u0628\u0639\u062f \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062e\u0634 Quick Start Guide \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f \u0635\u0641\u062d\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 developer guide \u0645\u06cc \u0628\u0631\u062f \u0648 \u0646\u0647\u00a0 marketer\u2019s guide ! \u0647\u06cc\u0686 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u0627\u0646 \u0646\u06cc\u0633\u062a \u060c \u0627\u06af\u0631 \u06a9\u0627\u0631\u0628\u0631 \u062a\u0627\u0632\u0647 \u0647\u0633\u062a\u06cc\u062f \u062e\u0648\u0627\u0646\u062f\u0646 \u0622\u0646 \u0645\u062b\u0644 \u062e\u0648\u0627\u0646\u062f\u0646 \u062e\u0637 \u06a9\u0648\u0641\u06cc \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f !<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-19791 aligncenter\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/developer-guide-3709-2019-04-11.png\" sizes=\"(max-width: 710px) 100vw, 710px\" srcset=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/developer-guide-3709-2019-04-11.png 710w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/developer-guide-300x183.png 300w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/developer-guide-400x245.png 400w, https:\/\/www.orbitmedia.com\/wp-content\/uploads\/2017\/03\/developer-guide-670x410.png 670w\" alt=\"\" width=\"710\" height=\"434\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p><strong>2.\u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0632\u0627\u0631\u06cc \u0627\u0632 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a !<br \/>\n<\/strong><\/p>\n<p>\u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0645\u0646\u062d\u0646\u06cc \u0632\u0645\u0627\u0646\u06cc \u0628\u0627 \u062a\u062d\u0642\u06cc\u0642 \u0632\u0645\u0627\u0646 \u06af\u0630\u0627\u0634\u062a\u0646 \u0628\u0631\u0627\u06cc \u062a\u0633\u062a \u062e\u0627\u0631\u062c \u0634\u0648\u06cc\u062f \u060c \u062d\u062a\u06cc \u0627\u06af\u0631 \u062a\u0639\u062f\u0627\u06cc\u062f \u067e\u0633\u062a \u0648\u0628\u0644\u0627\u06af \u0628\u062e\u0648\u0627\u0646\u06cc\u062f \u0648 \u06cc\u0627 \u0628\u0647 \u06a9\u0644\u0627\u0633\u0647\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0648\u06cc\u062f \u060c \u0645\u06af\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0646\u0648\u06cc\u0633 \u0648 \u062a\u0648\u0633\u0639\u0647 \u062f\u0647\u0646\u062f\u0647 \u0628\u0627 \u062a\u062c\u0631\u0628\u0647 \u0628\u0627\u0634\u06cc\u062f<\/p>\n<p><strong>3. \u0628\u0631\u0627\u06cc \u0639\u06cc\u0628 \u06cc\u0627\u0628\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u0648\u0642\u062a \u0622\u0632\u0627\u062f \u06a9\u0646\u06cc\u062f<br \/>\n<\/strong><\/p>\n<p>\u0646\u06cc\u0627\u0632 \u0628\u0647 \u062e\u0637\u0627\u06cc\u0627\u0628\u06cc \u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0631\u0686\u0633\u0628 \u060c \u0645\u062d\u0631\u06a9 \u06cc\u0627 \u0645\u062a\u063a\u06cc\u0631 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc \u06a9\u0646\u06cc\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u060c \u0645\u062d\u0635\u0648\u0635\u0627 \u0648\u0642\u062a\u06cc \u06a9\u0647 \u0628\u0635\u0648\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u062f\u0631 Tag Manager \u0641\u0639\u0627\u0644 \u0646\u0628\u0627\u0634\u06cc\u062f \u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u06a9\u0631\u062f\u0646 \u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0647\u0645\u06cc\u0646 \u062d\u0627\u0644\u0627 \u06cc\u0627\u062f\u06af\u0631\u0641\u062a\u06cc\u062f \u0645\u0639\u0648\u0644\u0627 \u0628\u0647 \u0633\u0627\u062f\u06af\u06cc \u0627\u062a\u0641\u0627\u0642 \u0645\u06cc\u200e\u0627\u0641\u062a\u062f \u060c \u0628\u0631\u0627\u06cc \u062a\u06af \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u062a\u0631 \u0627\u062c\u062a\u0645\u0627\u0644\u0627 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647\u200e\u0646\u0648\u06cc\u0633 \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0628\u062f\u0627\u0646\u062f \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062c\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200e\u06a9\u0646\u062f \u0648 \u0633\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%da%86%d9%87_%da%86%db%8c%d8%b2%d9%87%d8%a7%db%8c%db%8c_%d8%b1%d8%a7_%d9%85%db%8c%e2%80%8e%d8%aa%d9%88%d8%a7%d9%86_%d8%a8%d8%a7_google_tag_manager_%d8%b1%d8%af%da%af%db%8c%d8%b1%db%8c_%da%a9%d8%b1%d8%af_%d8%9f\"><\/span>\u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u06cc\u200e\u062a\u0648\u0627\u0646 \u0628\u0627 Google Tag Manager \u0631\u062f\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0631\u062e\u062f\u0627\u062f \u0647\u0627 ( \u06a9\u0644\u06cc\u06a9 \u060c \u062f\u0627\u0646\u0644\u0648\u062f \u0641\u0627\u06cc\u0644 \u060c \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f\u0646 \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u06a9\u0627\u0631\u062a \u062e\u0631\u06cc\u062f \u060c \u062d\u0630\u0641 \u0645\u062d\u0635\u0648\u0644 \u0627\u0632 \u06a9\u0627\u0631\u062a \u062e\u0631\u06cc\u062f \u0648 &#8230;)<\/p>\n<ul>\n<li>\u0631\u062f\u06af\u06cc\u0631\u06cc \u0627\u0633\u06a9\u0631\u0648\u0644 \u062f\u0631 \u0635\u0641\u062d\u0647<\/li>\n<li>\u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0641\u0631\u0645\u0647\u0627<\/li>\n<li>\u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u06a9\u0627\u0631\u062a \u062e\u0631\u06cc\u062f<\/li>\n<li>\u0631\u062f\u06af\u06cc\u0631\u06cc \u067e\u062e\u0634 \u0648\u06cc\u062f\u0626\u0648<\/li>\n<li>\u061f\u061f\u061f\u061f\u061f \u0647\u0631 \u0622\u0646\u0686\u06cc\u0632\u06cc \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646 \u0631\u062f\u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f !<\/li>\n<li>\u00a0<\/li>\n<\/ul>\n<hr \/>\n<div class=\"bs-quote-clearfix clearfix\">\t<blockquote  class=\"bs-quote bs-quote-1 bsq-t1 bsq-s1 bsq-center\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>\u201cOne of my favorites is content grouping in Google Analytics combined with Google Tag Manager. It allows you to define content groups by Rules\/Macros. You can then see which elements of your blog posts (e.g. images, videos, length, title length) lead to the most conversions, longest time on page, etc.I also use it for cross-domain tracking, tracking social interaction and phone number clicks on mobile. , <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"quote-author\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"quote-author-avatar\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/shanelle-mullin-3709-2019-04-11.png\" alt=\"\" title=\"\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<span class=\"quote-author-name\">\n\t\t\t\t\t\t\t\t\t\t\t\u0634\u0627\u0646\u0644 \u0645\u0648\u0644\u06cc\u0646\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-job\">ConversionXL, @shanelle_mullin<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/blockquote>\n<\/div>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u0627 \u0641\u0642\u0637 \u062f\u0631\u0628 \u062c\u0639\u0628\u0647 \u062c\u0627\u062f\u0648\u06cc \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0631\u0627 \u0628\u0627\u0632 \u06a9\u0631\u062f\u06cc\u0645 \u0648 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0633\u0637\u062d\u06cc \u06a9\u0647 \u0645\u06cc\u200e\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0622\u0646 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f\u06cc\u0645 ! \u0634\u062f\u0646\u06cc \u0647\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0633\u06cc\u0633\u062a\u0645 \u0628\u0647 \u0646\u0638\u0631 \u0628\u06cc \u067e\u0627\u06cc\u0627\u0646 \u0627\u0633\u062a \u060c \u0627\u0645\u0627 \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u062f\u0631 \u0646\u0642\u0644 \u0642\u0648\u0644 \u0628\u0639\u062f\u06cc \u0627\u0632 \u0647\u06cc\u0645\u0627\u0646\u0634\u0648 \u0634\u0627\u0631\u0645\u0627 \u06af\u0641\u062a\u0647 \u0634\u062f\u0647\u060c<strong>\u0647\u0631\u0686\u0647 \u062a\u0639\u062f\u0627\u062f \u062a\u06af \u0648 \u0645\u0646\u0627\u0628\u0639 \u062f\u0627\u062f\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0634\u0648\u062f \u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0646\u0647\u0627 \u0647\u0645 \u0633\u062e\u062a \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f<\/strong><\/p>\n<div class=\"bs-quote-clearfix clearfix\">\t<blockquote  class=\"bs-quote bs-quote-1 bsq-t1 bsq-s1 bsq-center\">\n\t\t<div class=\"quote-content\">\n\t\t\t<p>\u201cThe happiness that you get by managing all the tags from one central location is short lived and the trouble is around the corner. As your need for integrating website data with various data sources increases and become more complex, you quickly realize, how hard it can be to create and maintain each integration.\u201d  <\/p>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"quote-author\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"quote-author-avatar\" src=\"https:\/\/rasanegar.com\/blog\/wp-content\/uploads\/-000\/\/1\/himanshu-sharma-3709-2019-04-11.png\" alt=\"\" title=\"\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<span class=\"quote-author-name\">\n\t\t\t\t\t\t\t\t\t\t\t\u0647\u06cc\u0645\u0627\u0646\u0634\u0648 \u0634\u0627\u0631\u0645\u0627\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span class=\"quote-author-job\">Optimize Smart, @optimizesmart<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/blockquote>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%da%86%d8%b7%d9%88%d8%b1_%d9%85%db%8c%d8%aa%d9%88%d8%a7%d9%86%db%8c%d9%85_%d8%af%d8%b1_%d8%a8%d8%a7%d8%b1%d9%87_google_tag_manager_%d8%a8%db%8c%d8%b4%d8%aa%d8%b1_%db%8c%d8%a7%d8%af_%d8%a8%da%af%db%8c%d8%b1%d9%85_%d8%9f\"><\/span>\u0686\u0637\u0648\u0631 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u0645 \u062f\u0631 \u0628\u0627\u0631\u0647 Google Tag Manager \u0628\u06cc\u0634\u062a\u0631 \u06cc\u0627\u062f \u0628\u06af\u06cc\u0631\u0645 \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062f\u0631 \u0622\u0645\u0648\u0632\u0634 \u0647\u0627\u06cc \u0622\u0646\u0627\u0644\u0627\u06cc\u0646\u06cc \u06a9\u0647 \u0633\u0627\u06cc\u062a\u0647\u0627 \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200e\u06a9\u0646\u0646\u062f\u06cc\u0627 \u0628\u0631\u062e\u06cc \u0645\u0646\u0627\u0628\u0639 \u0632\u06cc\u0631 \u0628\u0647 \u0627\u0646\u06af\u06cc\u0633\u06cc<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li dir=\"ltr\" style=\"text-align: left;\">Himanshu Sharma, <a href=\"https:\/\/www.optimizesmart.com\/may-no-longer-need-google-tag-manager\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Optimize Smart blog <\/a><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.simoahava.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Simo Hava blog<\/a><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/conversionxl.com\/blog\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Conversion XL blog<\/a><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\">Chris Mercer, <a href=\"https:\/\/seriouslysimplemarketing.com\/beginners-guide-google-tag-manager-digital-marketing-week-episode-33\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">Seriously Simple Marketing<\/a><\/li>\n<li dir=\"ltr\" style=\"text-align: left;\"><a href=\"https:\/\/www.analyticspros.com\/blog\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"broken_link\">AnalyticsPros blog<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%d9%86%d9%88%d8%a8%d8%aa_%d8%b4%d9%85%d8%a7%d8%b3%d8%aa_%d9%86%d8%b8%d8%b1_%d8%b4%d9%85%d8%a7_%d8%af%d8%b1_%d8%a8%d8%a7%d8%b1%d9%87_gtm_%da%86%db%8c%d8%b3%d8%aa_%d8%9f\"><\/span>\u0646\u0648\u0628\u062a \u0634\u0645\u0627\u0633\u062a. \u0646\u0638\u0631 \u0634\u0645\u0627 \u062f\u0631 \u0628\u0627\u0631\u0647 GTM \u0686\u06cc\u0633\u062a \u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Tag Manager \u0642\u0637\u0639\u0627 \u0645\u06cc\u062a\u0648\u0627\u0646\u062f \u0632\u0646\u062f\u06af\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0622\u0633\u0627\u0646 \u062a\u0631 \u06a9\u0646\u062f \u0627\u0645\u0627 \u0628\u0647 \u0634\u0631\u0637\u06cc \u06a9\u0647 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u062c\u0637\u0648\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u06a9\u0646\u062f \u0648 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627 \u0627\u0632 \u062f\u0627\u062f\u0647 \u0627\u06cc \u06a9\u0647 \u062f\u0631 GTM \u0633\u062a \u0645\u06cc\u06a9\u0646\u06cc\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u060c \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0647\u062f\u0641 \u0627\u0632 \u0622\u0646 \u0686\u06cc\u0633\u062a \u061f<\/p>\n<p>\u06a9\u0646\u062c\u06a9\u0627\u0648\u0645 \u0646\u0638\u0631\u00a0 \u0648 \u062a\u062c\u0631\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062e\u0635\u0648\u0635 \u06af\u0648\u06af\u0644 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u0628\u062f\u0627\u0646\u0645 \u060c \u0633\u062e\u062a \u0628\u0648\u062f\u0647 \u06cc\u0627 \u0622\u0633\u0627\u0646 \u061f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u0627\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0686\u0637\u0648\u0631 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200e\u06a9\u0646\u06cc\u062f<\/p>\n\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-center kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;center&quot;,&quot;id&quot;:&quot;3709&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;0&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;0&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628&quot;,&quot;legend&quot;:&quot;0\\\/5 (0 \u0631\u0627\u06cc)&quot;,&quot;size&quot;:&quot;30&quot;,&quot;title&quot;:&quot;Google Tag Manager \u0686\u06cc\u0633\u062a \u0648 \u0686\u0631\u0627 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u0645\u060c\u062d\u0642\u06cc\u0642\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u06af\u0648\u06af\u0644&quot;,&quot;width&quot;:&quot;0&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} ({count} \u0631\u0627\u06cc)&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 0px;\">\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-left: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 30px; height: 30px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 24px;\">\n            <span class=\"kksr-muted\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u0634\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0637\u0644\u0628<\/span>\n    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u0632\u0645\u0627\u0646 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0645\u0637\u0627\u0644\u0639\u0647: <\/span> <span class=\"rt-time\"> 7<\/span> <span class=\"rt-label rt-postfix\">\u062f\u0642\u06cc\u0642\u0647<\/span><\/span>\u0627\u06af\u0631 \u0628\u0627 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u06af\u0648\u06af\u0644 \u0622\u0634\u0646\u0627 \u0646\u0628\u0627\u0634\u06cc\u062f \u0627\u062d\u062a\u0645\u0627\u0644\u0627 \u0645\u06cc\u200e\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 Google Tag Manager \u0686\u06cc\u0633\u062a \u0648 \u0686\u0637\u0648\u0631 \u0628\u0627\u06cc\u062f \u0627\u0632 Google Tag Manager \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u060c \u0627\u062c\u0627\u0632\u0647 \u0628\u062f\u0647\u06cc\u062f \u0628\u0647 \u0628\u0631\u062e\u06cc \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0648\u0627\u0644 \u062f\u0631 \u062e\u0635\u0648\u0635 \u062a\u06af \u0645\u0646\u06cc\u062c\u0631 \u067e\u0627\u0633\u062e \u0628\u062f\u0647\u06cc\u0645<\/p>\n","protected":false},"author":3,"featured_media":3732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,815,667,206],"tags":[891,888,889,890,893,892,894],"class_list":["post-3709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-815","category-marketing","category-development","tag-ga","tag-google-analytics","tag-google-tag-manager","tag-gtm","tag--google","tag-892","tag-894"],"acf":[],"_links":{"self":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/3709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/comments?post=3709"}],"version-history":[{"count":0,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/posts\/3709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media\/3732"}],"wp:attachment":[{"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/media?parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/categories?post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rasanegaar.com\/blog\/wp-json\/wp\/v2\/tags?post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}